Google Blocked 5.1B Harmful Ads and Suspended 39.2M Advertiser Accounts in 2024
Apr 16, 2025
Artificial Intelligence / Malvertising
Google on Wednesday revealed that it suspended over 39.2 million advertiser accounts in 2024, with a majority of them identified and blocked by its systems before it could serve harmful ads to users. In all, the tech giant said it stopped 5.1 billion bad ads, restricted 9.1 billion ads, and blocked or restricted ads on 1.3 billion pages last year. It also suspended over 5 million accounts for scam-related violations. In comparison, Google suspended over 12.7 million advertiser accounts, stopped 5.5 billion bad ads, restricted 6.9 billion ads, and blocked or restricted ads on 2.1 billion pages in 2023. The top six ad policy violations included ad network abuse (793.1 million), trademark misuse (503.1 million), personalized ads (491.3 million), legal requirements (280.3 million), financial services (193.7 million), and misrepresentation (146.9 million), among others. Most of the pages on which its ads were blocked or restricted include sexual content, dangerous or derogatory con...