Content Guidelines for Advertising

Expert insights are published every Monday between 6:00 and 7:00 AM ET and are featured in the "Expert Insights" section, which is visible on all pages, including the homepage, articles, and categories. Submit deliverables in Google Docs format at least 3 days in advance.

• Content Focus: Expert insights (video or article) must prioritize key cybersecurity topics with deep analysis, valuable insights, and educational commentary. Limited product promotion or lead generation is allowed but must not overshadow the expert perspective.
• Author/Company Info: Provide the author's name, job title, brief bio, professional headshot, and company logo in transparent PNG format.
• Remarketing Pixels: Allowed for Facebook, Twitter, LinkedIn, and Google.

For Article Content (example)

• Article Length: 300–5,000 words.
• Headline: Keep it concise and engaging, 50–110 characters long, to capture attention effectively.
• Images: Up to 5, min width 728px, max height 728px.
• Links: Max 3; cite reputable sources only. Place at the start, middle, and end for maximum visibility. No links to competing news sites.
• Content Rules: No competitor mentions or product comparisons.

For Video Content (example)

• Video Content: Submit a pre-recorded video or record via provided link.
• Video Length: Up to 20 minutes.
• Text Summary: 50–100 words, concise and engaging, with up to 2 hyperlinks.
• Content Rules: No competitor mentions or product comparisons.

Organic articles are published on weekdays, scheduled between 6:00 and 7:00 AM ET. They appear in the homepage's main feed as standard news articles and move sequentially as new articles are published. Submit deliverables in Google Docs format at least 3 days before the publication date.

• Article Length: 300–3,000 words; concise for events/news/lead gen, detailed for guides, walkthroughs, and reports. Use headers and bullet points. Must be original, unpublished, and written in the third person for objectivity.
• Headline: Keep it concise and engaging, 50–110 characters long, to capture attention effectively.
• Featured Image: Must be 728x380 pixels.
• Images: Up to 15, min width 728px, max height 728px.
• Video: YouTube-hosted content can be embedded.
• Links: Max 3; cite reputable sources only. Place at the start, middle, and end for maximum visibility. No links to competing news sites.
• Content Rules: No competitor mentions or product comparisons. Walkthroughs are allowed, but not as reviews.
• Remarketing Pixels: Allowed for Facebook, Twitter, LinkedIn, and Google.
• Branding: Highlight in walkthroughs; minimize in educational content. Readers often judge articles by the headline and image—excessive branding here may create bias or divert attention from the article's value.

Check out the various content forms other vendors have published with us:

• Product Walkthroughs: Article 1, Article 2, Article 3, Article 4, Article 5, Article 6
• Listicles: Article 1, Article 2, Article 3, Article 4, Article 5, Article 6, Article 7, Article 8
• Event/Webinar Coverage: Article 1, Article 2, Article 3, Article 4, Article 5
• How-to Guides: Article 1, Article 2, Article 3, Article 4, Article 5, Article 6, Article 7
• Research, Survey Results and Case Studies: Article 1, Article 2, Article 3, Article 4, Article 5, Article 6

This weekly placement appears in the main news feed, featured as one of the articles on the homepage and all category pages. It rotates randomly between the 2nd, 3rd, and 4th positions. New campaigns are launched every Monday morning between 3:00 and 6:00 AM ET. Submit deliverables in Google Docs format at least 3 days before the publication date.

• Headline: Max 80 characters; concise and engaging.
• Description: Clear and compelling, max 110 characters.
• Thumbnail: 728x380 pixels, visually appealing, with minimal text (if needed), balanced branding, and larger visuals for clarity.
• Landing Page URL: Include the link to the landing page.
• Creative Switch: Up to two deliverable sets are permitted and recommended per week.

The webinar page must be published at least 2 months before the scheduled broadcast date to ensure sufficient time for setting up the landing page and promoting the event effectively.

• Webinar Topic: Advertisers must choose an engaging, knowledge-driven topic to ensure strong performance. Refer to past webinars for ideas.
• Registration Page: Submit a detailed abstract (including a headline and speaker headshots) at least 2 months before the broadcast. Also, provide an email for handling participant questions directly.
• Session Recording: The publisher will schedule two meetings with the speakers and moderator: one for rehearsal and one for recording. The recording must be completed at least 5 days before the broadcast.
• Promotion: Alongside one mandatory dedicated article, the publisher will use various ad opportunities at its discretion to promote the webinar until the broadcast date once the landing page is ready.
• Leads and Video File: Registration data and the raw video file will be sent to the advertiser after the 3-day broadcast.

The eBlast and LinkedIn Newsletter are delivered and published every Wednesday, scheduled between 8:00 and 9:00 AM ET. Submit deliverables in Google Docs format at least 3 days before the run date.

• Subject Line: Keep concise, descriptive, and under 75 characters. Avoid spam-triggering words.
• Preheader Text: Write a compelling, 50–100 character preview to encourage opens.
• Featured Image: Use a rectangular image (up to 1200x700 pixels), visually appealing and relevant to your offer/event.
• Main Content: Provide a clear, focused description (150–400 words) of your offer/event. Use bullet points or short paragraphs to highlight key benefits or features for easy readability.
• CTA (Call to Action): Include up to 3 links—1 hyperlink for the image, 1 text link, and a concise CTA button (e.g., "Download Now") to drive action.

Your content will feature as the third article in the daily newsletter, directing subscribers to your landing page. The newsletter is sent daily between 6–7 AM ET. Submit deliverables in Google Docs format at least 3 days before the run date.

• Headline: Max 80 characters; concise and descriptive.
• Description: Clear and compelling, max 110 characters.
• Thumbnail: 728x380 pixels, visually appealing, with minimal text (if needed), balanced branding, and larger visuals for clarity.
• Landing Page URL: Include the link to the landing page.

A weekly recap of the most important news and useful resources is shared with our readers and subscribers every Monday, between 6:00 and 8:00 AM ET. It is distributed as an article, a LinkedIn Newsletter, and a dedicated email blast. Your ad will be prominently featured within these formats. Submit deliverables in Google Docs format at least 3 days before the run date.

• Headline: Max 80 characters; concise and descriptive.
• Description: Clear and compelling, max 300 characters.
• Banner Image: 728x300, visually appealing, with minimal text (if needed), balanced branding, and larger visuals for clarity.
• Call to Action (CTA) Button: Up to 20 characters
• Landing Page URL: Include the link to the landing page.

Standard banner campaigns are scheduled to run for either a full month or two weeks, starting on the 1st or 16th of each month. Submit deliverables at least 3 days before the launch date.

• Banner Image: Desktop: 728x90 pixels, Mobile: 300x250 or 320x150 pixels. Allowed formats: JPG, PNG, GIF.
• Landing Page URL: Include the link to the landing page.
• Ad Rotation: A maximum of 3 sets of banners can run simultaneously.
• Creative Switch: Up to 3 creative switches are permitted per month.

Strategically designed to blend with our platform, this monthly native display drives targeted traffic to your landing page. Visible across all pages, including the homepage, articles, and categories. Submit deliverables in Google Docs format at least 3 days before the run date.

• Headline: Max 70 characters; concise and descriptive.
• Description: Clear and compelling, max 90 characters.
• Thumbnail: 728x380 pixels, visually appealing, with minimal text (if needed), balanced branding, and larger visuals for clarity.
• Landing Page URL: Include the link to the landing page.
• Creative Switch: Up to 3 deliverable sets are permitted per month.

Scheduling is flexible, but the publisher permits only one vendor and one promotional post per day across all social platforms. Advertisers must submit their intended promotion date a few days in advance to confirm availability and secure a slot.

• Tone: Maintain a professional yet approachable tone.
• Authenticity: Share factual content with proper citations; avoid exaggerations.
• Readability: Use clear, concise language. Limit dense visuals; use licensed or original materials only.
• Call-to-Action (CTA): Include actionable CTAs like "Learn more" or "Download now."
• Links: Ensure all URLs are functional and direct to the correct destination.
• Ad Compliance: Adhere to platform-specific policies and cybersecurity standards.