Content Guidelines for Advertising

To ensure the optimal success of your advertising campaign with the publisher, it is crucial that the advertiser strictly adheres to the following guidelines and submits all necessary content on time.

By following these guidelines, you can ensure that your advertising campaigns are as successful as possible and reach their full potential. However, it's not just about following the guidelines - the content you provide is equally important. To truly maximize the effectiveness of your advertising efforts, it's essential to put in the effort to create high-quality, engaging content that will grab the attention of your target audience.

To ensure that your content is appropriately received and reviewed, please send all submissions to adops@thehackernews.com via email. We recommend using Google Docs for formatting your content, as it allows for easy collaboration and review. Please include all necessary information and documents in your email to ensure a smooth and efficient process.

1. Contributed Articles

It is important to remember that, as an advertiser, you are allowed to have an entirely promotional theme for a contributed article. However, it is always advisable to carefully plan your campaign to maximize its effectiveness. The article should be informative, interesting, engaging, relevant to the publication's readership, and beneficial to its readers.

Content Guidelines

By following these guidelines, you can ensure that your contributed article successfully reaches and influences your target audience.

  1. It must be original and not previously published, including on the sponsor's website.
  2. It must be written in the third person to ensure that it is objective and unbiased.
  3. It must be thoroughly researched, well-written, and free of any grammatical or spelling errors.
  4. It must not contain false or misleading information and must be factually accurate.
  5. It must refrain from mentioning competitors' names or comparing products.
  6. If an article discusses a specific solution or product, it must not be presented as a review by the publisher.
  7. It must be between 300 and 2,500 words.
  8. It is important to ensure that the length of headlines falls within the optimal range of 50 to 100 characters. Consider using subheadings, bullet points, and other visual elements to make it more engaging and readable.
  9. The article must include a featured image with a fixed size of 728 x 380 pixels.
  10. The content should not contain more than 12 images, with a maximum width of 728 pixels and a maximum height of 700 pixels.
  11. It must not include more than 3 hyperlinks to the advertiser's website or related promotional pages. Still, it may also have additional non-promotional links to reputable sources for citation purposes. These sources should be credible and add value to the content. All links must be relevant to the content and appropriately placed within the text. The selected text for hyperlinks should be at most 4 words and should be descriptive of the linked content.
  12. Additionally, links to competitors of the publisher should be avoided in order to maintain impartiality and avoid any potential conflicts of interest.
  13. To enhance the credibility and trustworthiness of an advertisement, the advertiser should avoid using extreme language, such as "the only best solution." Instead, a more moderate approach, such as stating that their solution is "one of the best," is recommended.
  14. It must not promote any illegal or unethical activities.
  15. It should be submitted in a clear and easy-to-read format, such as a Word document or Google Doc.
  16. The creatives specified in these guidelines must be delivered to the publisher five days before the scheduled advertising slot.
  17. Please note that the publisher reserves the right to reject or modify content that does not meet these guidelines.
  18. Late submissions may not be considered for publication.

Remarketing Pixel: If your contributed article campaign includes the use of remarketing pixels, the advertiser must provide the original remarketing pixel code generated by the allowed platforms. The use of third-party marketing services or JavaScript wrappers, such as Google Tag Manager, is not permitted. The platforms that are permitted are Facebook, Twitter, and Google. Please provide these codes to the publisher along with the article content.

2. Newsfeed Native Article Placement

This placement is meant to blend in with the appearance and feel of the naturally listed articles on the website. To make sure it looks natural in the feed and is relevant to the target audience, it is important to follow these content guidelines.

Content Guidelines
  1. To optimize your image/thumbnail for the best results, make sure it is 364x190 pixels and no larger than 150 kb in size.
  2. Keep the headline and description concise and within the maximum character limits of 80 and 100 characters, respectively, to prevent them from being truncated.
  3. To increase engagement, try to select an image that does not have too much text on it.
  4. Acceptable image formats include JPG, PNG, and GIF.
  5. Finally, ensure that the link to the advertiser's website is secure by using HTTPS.
  6. The placement must not promote any illegal or unethical activities.
  7. The creatives specified in these guidelines must be delivered to the publisher at least five days prior to the scheduled advertising slot.
  8. Late submissions may not be considered for publication.
  9. Advertisers have the option to request an update or replacement of their creatives every 15 days. They must provide the updated content to the publisher at least three days in advance.

3. Webinars

The publisher is responsible for managing the webinars, including hosting, moderating, editing, and promoting them. Experts from the advertiser will be joining as special guests.

  1. The advertiser is responsible for choosing a relevant and engaging topic, as well as providing knowledgeable experts to participate as guests in the webinar hosted by the publisher.
  2. The advertiser must select the topic and inform the publisher at least 30 days before the scheduled date of the event. This will allow sufficient time for the preparation [registration page example] and promotion of the webinar.
  3. The advertiser is required to submit profiles of the selected experts/guests, along with their digital headshots, at least 30 days prior to the scheduled event.
  4. The advertiser, based on the chosen topic of the webinar, must provide content for a promotional web page designed by the publisher for handling the registrations of participants at least 30 days prior to the scheduled event.
  5. The publisher will post content for an article promoting the webinar on a predetermined date. The advertiser must submit the content for this article at least 3 days before the scheduled slot given to the advertiser and ensure that it follows the guidelines for contributed articles.
  6. The moderator, chosen by the publisher, will facilitate the event by maintaining engagement, introducing speakers, facilitating a Q&A session, and ensuring a smooth flow of discussion throughout the presentation.
  7. Please note that the webinar will be pre-recorded and will be aired as a live event on the agreed-upon date as specified in the Insertion Order (IO). Therefore, it is the advertiser's responsibility to schedule their guests for recording according to the moderator's instructions.
  8. It is crucial for advertisers to schedule a brief consultation between the moderator and guests at least one week prior to the webinar recording to ensure that the moderator is fully informed and prepared to facilitate the discussion on the chosen topic.

4. Solution Spotlight Placement

This placement features a "logo" of the product/company; accompanied by a headline that prominently displays the "name of the product" and the "name of the company"; a "tagline" to highlight the category of the product; a brief "description" of the product; a list of its "key features"; and 2 "buttons" are provided for readers to take action and learn more about the product by visiting the advertiser's website.

Content Guidelines
  1. The "logo" image must be 90x90 pixels in size and not exceed a file size of 100 kb.
  2. The combined length of the "product name" and "company name" must not exceed 60 characters to prevent them from being truncated.
  3. The "tagline" must be concise and accurately reflect the category of the product.
  4. The "description" must not be longer than 300 characters.
  5. The list of "key features" should be concise and accurate, with a maximum of 6 features. Each point should not exceed 25 characters.
  6. Both "buttons" can have custom call-to-actions, each with their unique hyperlink. The text for each button should be short and should not exceed 20 characters.
  7. The placement must not contain false or misleading information and must be factually accurate.
  8. The creatives specified in these guidelines must be delivered to the publisher five days before the scheduled advertising slot.
  9. Late submissions may not be considered for publication.

5. Display Advertising

The publisher offers six different banner placements for display advertising, each with different sizes as specified in the insertion order signed by the advertiser.

  1. Advertisers must ensure that the banner image they provide meets the size requirements specified in the media kit for the specific placement.
  2. The acceptable image formats are JPG, PNG, and GIF. The maximum file size allowed is 150 kb.
  3. The advertiser must provide a promotional link to the outbound landing page that uses HTTPS.
  4. Advertisers have the option to rotate up to three different creatives to promote different products or increase engagement with returning readers. Each creative can have a separate landing page URL.
  5. The creatives specified in these guidelines must be delivered to the publisher five days before the scheduled advertising slot.
  6. The placement must not contain false or misleading information and must be factually accurate.
  7. Advertisers have the option to request an update or replacement of their creatives every 15 days. They must provide the updated content to the publisher at least three days in advance.

6. Native Content Recommendations

Unlike traditional display banners meant for clicks and branding, these units are specifically designed to drive clicks. They blend seamlessly into the website's design, appearing more like a natural part of the content rather than an advertisement. Their effectiveness is similar to that of an engaging article, with attention-grabbing headlines, relevant topics, and visually appealing images drawing in readers.

Content Guidelines

The advertiser is responsible for providing required creatives according to the specifications listed below.

  1. The advertiser should provide a thumbnail image that is 364x190 pixels in size, a headline with a maximum of 55 characters, a brief description with no more than 95 characters, and a link to the promotional landing page.
  2. The image file must not exceed 150 kb in size.
  3. To increase engagement, try to select an image that does not have too much text on it.
  4. The creatives specified in these guidelines must be delivered to the publisher at least five days prior to the scheduled advertising slot.
  5. The placement must not contain false or misleading information and must be factually accurate.
  6. Advertisers have the option to request an update or replacement of their creatives every 15 days. They must provide the updated content to the publisher at least three days in advance.

7. Dedicated Email Marketing (e-Blasts)

Our email campaign template, as shown in the publisher's media kit, is specifically created to promote a specific offer, event, webinar, or resource download with a strong call to action and does not include any other content.

The template includes the advertiser's company "logo", a "headline", and a "tag" that aims to highlight the main subject of the topic. It also includes multiple "paragraphs" of content and a call-to-action "button."

Content Guidelines

The advertiser is responsible for providing required creatives according to the specifications listed below.

  1. The "logo" must be a transparent PNG image with a maximum size of 100 x 100 pixels.
  2. The "headline" must have a length that falls within the optimal range of 50 to 100 characters.
  3. Consider using subheadings, bullet points, and other visual elements to make it more engaging and readable.
  4. The "tag" should be concise and relevant to the campaign. For instance, when promoting a webinar, it could be used to emphasize the date of the scheduled event.
  5. The "paragraphs" must be well-written, engaging, and relevant to the publication's target audience. It must not contain false or misleading information and must be factually accurate. The content must have a length between 50 and 200 words. It can include a maximum of one relevant image with dimensions not exceeding a width of 800 pixels and a height of 400 pixels. The content can have one hyperlink. To increase engagement, it is recommended to include one hyperlink within the content.
  6. Keep the text for the "button" concise by keeping it under 20 characters. Also, make sure to provide a hyperlink for this.
  7. The creatives specified in these guidelines must be delivered to the publisher at least five days prior to the scheduled advertising slot.
  8. Late submissions may not be considered for publication.

The advertisers can suggest subject lines for the e-blast, but the publisher reserves the right to finalize the subject line that will be most effective.

8. Native Newsletter Placement

Every morning, the publisher sends a newsletter to its subscribers featuring the 6-8 most recent articles published on the website. Each article in the feed includes a "headline," a brief "description," a thumbnail "image," and a "hyperlink" to the full article.

The publisher is allowing advertisers to have an article placed in the fourth position of the newsletter feed. This native placement will blend seamlessly with the other listed articles, as it will have the same appearance and feel.

The effectiveness of such a campaign is similar to that of an engaging article, with attention-grabbing headlines, relevant topics, and visually appealing images drawing in readers.

The advertiser is responsible for providing required creatives according to the specifications listed below.

  1. The "headline" must have a length that falls within the optimal range of 50 to 100 characters.
  2. The "description" should be concise, with a maximum of 250 characters.
  3. The "image" must be of size 364 x190 pixels and no larger than 150 kb in file size.
  4. To increase engagement, try to select an image that does not have too much text on it.
  5. A valid "hyperlink" to the promotional landing page.
  6. The placement must not contain false or misleading information and must be factually accurate.

9. Social Media Marketing

While it can be challenging to determine what is appropriate for inclusion in social media promotions, advertisers should strive to adhere to the following guidelines. However, it is important to note that the publisher reserves the right to reject or modify any content that does not align with the publisher's editorial standards or guidelines.

  1. Social media users can spot inauthenticity a mile away, so make sure that your content is genuine and authentic. Advertisers must not make false or exaggerated claims about their products or services, and must not engage in false advertising practices.
  2. With people's short attention spans, it's important to keep your content concise and to the point. Aim for posts that are around 280 characters or less.
  3. Social media is a visual medium, so make sure to use eye-catching visuals to grab your target audience's attention. This can include photos, videos, graphics, and other types of media.
  4. Each social media platform has its own set of rules and guidelines that advertisers must follow.
  5. Advertisers must not use controversial or polarizing themes or issues in their marketing efforts, and must strive to remain neutral and respectful towards all groups.

If you have any questions or concerns regarding the submission process, please do not hesitate to reach out to us at adops@thehackernews.com and admin@thehackernews.com. We will be happy to assist you with any additional information you may need.