The Danger of Forgotten Pixels on Websites: A New Case Study
Oct 26, 2023
Web Security / Data Protection
While cyberattacks on websites receive much attention, there are often unaddressed risks that can lead to businesses facing lawsuits and privacy violations even in the absence of hacking incidents. A new case study highlights one of these more common cases. Download the full case study here . It's a scenario that could have affected any type of company, from healthcare to finance, e-commerce to insurance, or any other industry. Recently, Reflectiz, an advanced website security solution provider, released a case study focusing on a forgotten and misconfigured pixel that had been associated with a leading global healthcare provider. This overlooked piece of code surreptitiously gathered private data without user consent, potentially exposing the company to substantial fines and damage to its reputation. Nowadays, it has become common practice for companies to embed such pixels into their websites. For instance, the TikTok Pixel is a typical example, added to web...