SaaS | Breaking Cybersecurity News | The Hacker News

Effective marketing operations today are driven by the use of Software-as-a-Service (SaaS) applications. Marketing apps such as Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to collaborate seamlessly on campaigns and marketing initiatives.  These apps serve as the digital command centers for marketing professionals. They house essential go-to-market strategies, and are often connected to live payment systems authorized to spend substantial budgets. Ensuring their security is a complex task, given the multitude of applications, application owners, configurations within each app, users, interconnected apps and more. In this article, we explore the top Marketing SaaS application use cases, from external users and publicly shared links to connected apps and credit cards — and how to ensure the security and integrity of the data stored within them. 1 . External Users Marketing departments frequently grant

Every SaaS app user and login is a potential threat; whether it's bad actors or potential disgruntled former associates,  identity management and   access control  is crucial to prevent unwanted or mistaken entrances to the organization's data and systems.  Since enterprises have thousands to tens of thousands of users, and hundreds to thousands of different apps, ensuring each entrance point and user role is secure is no easy feat. Security teams need to monitor all identities to ensure that user activity meets their organization's security guidelines.  Identity and Access Management (IAM) solutions administer user identities and control access to enterprise resources and applications. As identities became the new perimeter, making sure this area is governed by the security team is vital. Gartner has recently named a new security discipline called Identity Threat Detection and Response (ITDR) that incorporates detection mechanisms that investigate suspicious posture ch

If forecasters are right, over the course of today, consumers will spend  $13.7 billion . Just about every click, sale, and engagement will be captured by a CRM platform. Inventory applications will trigger automated re-orders; communication tools will send automated email and text messages confirming sales and sharing shipping information.  SaaS applications supporting retail efforts will host nearly all of this behind-the-scenes activity. While retailers are rightfully focused on sales during this time of year, they need to ensure that the SaaS apps supporting their business operations are secure. No one wants a repeat of one of the biggest retail cyber-snafus in history, like when one U.S.-based national retailer had 40 million credit card records stolen.  The attack surface is vast and retailers must remain vigilant in protecting their entire SaaS app stack. For example, many often use multiple instances of the same application. They may use a different Salesforce tenant for eve

The Software-as-a-service (SaaS) industry has gone from novelty to an integral part of today's business world in just a few years. While the benefits to most organizations are clear – more efficiency, greater productivity, and accessibility – the risks that the SaaS model poses are starting to become visible. It's not an overstatement to say that most companies today run on SaaS. This poses an increasing challenge to their security teams.  A new guide from XDR and SSPM provider Cynet, titled The Guide for Reducing SaaS Applications Risk for Lean IT Security Teams ( download here ), breaks down exactly why SaaS ecosystems are so risky, and how security teams can mitigate those dangers.  Today, the average midsize company uses 185 SaaS apps. What this means is that the number of app-to-person connections has risen exponentially. Most midsize companies have nearly 4,406 touch points, creating an attack surface that requires significant resources to simply monitor. The risk of a digital