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The Hacker News - Cybersecurity News and Analysis: Privacy Sandbox

Google Extends Support for Tracking Party Cookies Until 2023

Google Extends Support for Tracking Party Cookies Until 2023

June 25, 2021Ravie Lakshmanan
Google's sweeping proposals to deprecate third-party cookies in Chrome browser is going back to the drawing board after the company announced plans to delay the rollout from early 2022 to late 2023, pushing back the project by nearly two years. "While there's  considerable progress  with this initiative, it's become clear that more time is needed across the ecosystem to get this right," Chrome's Privacy Engineering Director, Vinay Goel,  said  Thursday. In buying extra time, the search giant said it hopes to arrive at a consensus on the right solutions, while simultaneously engaging with regulators, and enabling publishers and the advertising industry to migrate their services to privacy-preserving technologies that prevent "alternative forms of individual tracking, and discourage the rise of covert approaches like  fingerprinting ." The revised timelines comes close on the heels of a fresh regulatory setback in the European Union, after the Eur
Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

August 23, 2019Swati Khandelwal
Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con
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