user tracking | Breaking Cybersecurity News | The Hacker News

Google has officially  released  the first developer preview for the Privacy Sandbox on Android 13, offering an "early look" at the SDK Runtime and Topics API to boost users' privacy online. "The Privacy Sandbox on Android Developer Preview program will run over the course of 2022, with a beta release planned by the end of the year," the search giant  said  in an overview. A "multi-year effort,"  Privacy Sandbox  on Android aims to create technologies that's both privacy-preserving as well as keep online content and services free without having to resort to opaque methods of digital advertising. The idea is to limit sharing of user data with third-parties and operate without cross-app identifiers, including advertising ID, a unique, user-resettable string of letters and digits that can be used to track users as they move between apps. Google originally  announced  its plans to bring Privacy Sandbox to Android earlier this February, following

You might be aware of websites, banks, retailers, and advertisers tracking your online activities using different Web "fingerprinting" techniques even in incognito/private mode, but now sites can track you anywhere online — even if you switch browsers. A team of researchers has recently developed a cross-browser fingerprinting technique — the first reliable technique to accurately track users across multiple browsers based on information like extensions, plugins, time zone and whether or not an ad blocker is installed. Previous fingerprinting methods usually only work across a single browser, but the new method uses operating system and hardware level features and works across multiple browsers. This new fingerprinting technique ties digital fingerprint left behind by a Firefox browser to the fingerprint from a Chrome browser or Windows Edge running on the same device. This makes the method particularly useful to advertisers, enabling them to continue serving tar

If forecasters are right, over the course of today, consumers will spend  $13.7 billion . Just about every click, sale, and engagement will be captured by a CRM platform. Inventory applications will trigger automated re-orders; communication tools will send automated email and text messages confirming sales and sharing shipping information.  SaaS applications supporting retail efforts will host nearly all of this behind-the-scenes activity. While retailers are rightfully focused on sales during this time of year, they need to ensure that the SaaS apps supporting their business operations are secure. No one wants a repeat of one of the biggest retail cyber-snafus in history, like when one U.S.-based national retailer had 40 million credit card records stolen.  The attack surface is vast and retailers must remain vigilant in protecting their entire SaaS app stack. For example, many often use multiple instances of the same application. They may use a different Salesforce tenant for eve