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Google's New Tracking Protection in Chrome Blocks Third-Party Cookies

Google's New Tracking Protection in Chrome Blocks Third-Party Cookies

Dec 15, 2023 Privacy / User Tracking
Google on Thursday announced that it will start testing a new feature called "Tracking Protection" beginning January 4, 2024, to 1% of Chrome users as part of its efforts to  deprecate third-party cookies  in the web browser. The setting is designed to limit "cross-site tracking by restricting website access to third-party cookies by default," Anthony Chavez, vice president of Privacy Sandbox at Google,  said . The tech giant noted that participants for Tracking Protection will be selected at random and that chosen users will be notified upon opening Chrome on either a desktop or an Android device. The goal is to restrict third-party cookies (also called "non-essential cookies") by default, preventing them from being used to track users as they move from one website to the other for serving personalized ads. While several major browsers like Apple Safari and Mozilla Firefox have either already placed  restrictions  on third-party cookies via features
Google Releases First Developer Preview of Privacy Sandbox on Android 13

Google Releases First Developer Preview of Privacy Sandbox on Android 13

May 02, 2022
Google has officially  released  the first developer preview for the Privacy Sandbox on Android 13, offering an "early look" at the SDK Runtime and Topics API to boost users' privacy online. "The Privacy Sandbox on Android Developer Preview program will run over the course of 2022, with a beta release planned by the end of the year," the search giant  said  in an overview. A "multi-year effort,"  Privacy Sandbox  on Android aims to create technologies that's both privacy-preserving as well as keep online content and services free without having to resort to opaque methods of digital advertising. The idea is to limit sharing of user data with third-parties and operate without cross-app identifiers, including advertising ID, a unique, user-resettable string of letters and digits that can be used to track users as they move between apps. Google originally  announced  its plans to bring Privacy Sandbox to Android earlier this February, following
Websites Can Now Track You Online Across Multiple Web Browsers

Websites Can Now Track You Online Across Multiple Web Browsers

Feb 15, 2017
You might be aware of websites, banks, retailers, and advertisers tracking your online activities using different Web "fingerprinting" techniques even in incognito/private mode, but now sites can track you anywhere online — even if you switch browsers. A team of researchers has recently developed a cross-browser fingerprinting technique — the first reliable technique to accurately track users across multiple browsers based on information like extensions, plugins, time zone and whether or not an ad blocker is installed. Previous fingerprinting methods usually only work across a single browser, but the new method uses operating system and hardware level features and works across multiple browsers. This new fingerprinting technique ties digital fingerprint left behind by a Firefox browser to the fingerprint from a Chrome browser or Windows Edge running on the same device. This makes the method particularly useful to advertisers, enabling them to continue serving tar
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It's Time to Master the Lift & Shift: Migrating from VMware vSphere to Microsoft Azure

It's Time to Master the Lift & Shift: Migrating from VMware vSphere to Microsoft Azure

May 15, 2024Enterprise Security / Cloud Computing
While cloud adoption has been top of mind for many IT professionals for nearly a decade, it's only in recent months, with industry changes and announcements from key players, that many recognize the time to make the move is now. It may feel like a daunting task, but tools exist to help you move your virtual machines (VMs) to a public cloud provider – like Microsoft Azure – with relative ease. Transitioning from VMware vSphere to Microsoft Azure requires careful planning and execution to ensure a smooth migration process. In this guide, we'll walk through the steps involved in moving your virtualized infrastructure to the cloud giant, Microsoft Azure. Whether you're migrating your entire data center or specific workloads, these steps will help you navigate the transition effectively. 1. Assess Your Environment: Before diving into the migration process, assess your current VMware vSphere environment thoroughly. Identify all virtual machines (VMs), dependencies, and resource
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