The Hacker News Logo
Subscribe to Newsletter

The Hacker News — Cyber Security and Hacking News Website: targeted advertising

Google Secretly Tracks What You Buy Offline Using Mastercard Data

Google Secretly Tracks What You Buy Offline Using Mastercard Data

September 03, 2018Wang Wei
Over a week after Google admitted the company tracks users' location even after they disable location history, it has now been revealed that the tech giant has signed a secret deal with Mastercard that allows it to track what users buy offline. Google has paid Mastercard millions of dollars in exchange to access this information. Neither Google nor Mastercard has publicly announced the business partnership over allowing Google to measure retail spending, though the deal has now been disclosed by Bloomberg. According to four unidentified people with knowledge of the deal cited by the news outlet, Google and Mastercard reached the agreement after a four-year negotiation, wherein all Mastercard transaction data in the U.S. has been encrypted and transmitted to Google. Google packaged the data into a new tool for advertisers, called Store Sales Measurement, and currently being tested the tool with a small group of advertisers, allowing them to track whether online advertise
Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

May 03, 2017Mohit Kumar
Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge. Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to more information than ever before for ad targeting. For example, retail stores you visit, a commercial on TV or an advertisement on a web page can emit a unique "ultrasonic audio beacon" that can be picked up by your device’s mobile application containing a receiver. This information helps advertisers to create your personalized profile and collect your interests by figuring out that both devices probably belongs to you, allowing them to target you with interest-based advertisements. More & More Apps Have Started Using Ultrasonic Tracking Technology In fact, while presen
Verizon to pre-install a 'Spyware' app on its Android phones to collect user data

Verizon to pre-install a 'Spyware' app on its Android phones to collect user data

March 30, 2017Mohit Kumar
If the death of online privacy rules wasn't enough for Internet Service Providers and advertisers to celebrate, Verizon has planned to pre-install spyware on customers' Android devices in order to collect their personal data. The telecom giant has partnered with Evie Launcher to bring a new application called ' AppFlash ' — a universal search bar that will come pre-installed on the home screens of all Verizon Android handsets for quickly finding apps and web content. AppFlash is simply a Google search bar replacement, but instead of collecting and sending telemetry data including what you search, handset, apps and other online activities to Google, it will send to Verizon. What's worse? Just like other pre-installed bloatware apps, Android users can't uninstall AppFlash quickly, unless they have rooted their phone. AppFlash allows you to search inside apps or browse through listings of nearby restaurants and entertainment. The built-in Google Search
Hacking Millions with Just an Image — Recipe: Pixels, Ads & Exploit Kit

Hacking Millions with Just an Image — Recipe: Pixels, Ads & Exploit Kit

December 07, 2016Mohit Kumar
If you have visited any popular mainstream website over the past two months, your computer may have been infected — Thanks to a new exploit kit discovered by security researchers. Researchers from antivirus provider ESET released a report on Tuesday stating that they have discovered an exploit kit, dubbed Stegano , hiding malicious code in the pixels of banner advertisements that are currently in rotation on several high profile news websites. Stegano originally dates back to 2014, but since early October this year, cyber crooks had managed to get the malicious ads displayed on a variety of unnamed reputable news websites, each with Millions of daily visitors. Stegano derived from the word Steganography , which is a technique of hiding messages and content inside a digital graphic image, making the content impossible to spot with the naked eye. In this particular malvertising campaign, operators hide malicious code inside transparent PNG image's Alpha Channel, which def
WhatsApp to Share Your Data with Facebook — You have 30 Days to Stop It

WhatsApp to Share Your Data with Facebook — You have 30 Days to Stop It

August 25, 2016Swati Khandelwal
Nothing comes for Free, as "Free" is just a relative term used by companies to develop a strong user base and then use it for their own benefits. The same has been done by the secure messaging app WhatsApp, which has now made it crystal clear that the popular messaging service will begin sharing its users’ data with its parent company, Facebook. However, WhatsApp is offering a partial opt-out for Facebook targeted ads and product related purposes, which I will let you know later in this article, but completely opting out of the data-sharing does not seem to be possible. Let's know what the company has decided to do with your data. Of course, Facebook is willing to use your data to sell more targeted advertisements. WhatsApp introduced some significant changes to its privacy policy and T&Cs today which, if accepted once, gives it permission to connect users' Facebook accounts to WhatsApp accounts for the first time, giving Facebook more data about us
Exclusive Deals

Get Daily News Updates By Email

Join over 350,000 information security professionals — Get the best of our cyber security coverage delivered to your inbox every morning.