Google Abandons Plan to Phase Out Third-Party Cookies in Chrome
Jul 23, 2024
Online Privacy / Regulatory Compliance
Google on Monday abandoned plans to phase out third-party tracking cookies in its Chrome web browser more than four years after it introduced the option as part of a larger set of a controversial proposal called the Privacy Sandbox. "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time," Anthony Chavez, vice president of the initiative, said . "We're discussing this new path with regulators, and will engage with the industry as we roll this out." The significant policy reversal comes nearly three months following the company's announcement that it intends to eliminate third-party cookies starting early next year after repeated delays, underscoring the project's tumultuous history. While Apple Safari and Mozilla Firefox no longer support third-party cookies as of early 2020, Go...