Apple Launches Private Cloud Compute for Privacy-Centric AI Processing
Jun 11, 2024
Cloud Computing / Artificial Intelligence
Apple has announced the launch of a "groundbreaking cloud intelligence system" called Private Cloud Compute (PCC) that's designed for processing artificial intelligence (AI) tasks in a privacy-preserving manner in the cloud. The tech giant described PCC as the "most advanced security architecture ever deployed for cloud AI compute at scale." PCC coincides with the arrival of new generative AI (GenAI) features – collectively dubbed Apple Intelligence , or AI for short – that the iPhone maker unveiled in its next generation of software, including iOS 18 , iPadOS 18 , and macOS Sequoia . All of the Apple Intelligence features, both the ones that run on-device and those that rely on PCC, leverage in-house generative models trained on "licensed data, including data selected to enhance specific features, as well as publicly available data collected by our web-crawler, AppleBot." With PCC, the idea is to essentially offload complex requests that requir...