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We live in an age where data flows like water, becoming the new life source of our everyday ventures. As such, you can just imagine what all of that entails and the weight that data receive, especially when it comes to a decision making on how to handle this fairly new and arguably invaluable resource. Of course, we are well aware from a very young age that our water needs to be pure, filtered and possibly protected, so this pops the question and makes us wonder: How exactly does all of this translate for our data, its handling processes and ultimately our Security? It is no secret that our personal information is as valuable if not more than actual currency. Imagining your social security number, medical bills or paycheck amounts flowing through vast amounts of seemingly random servers all across the globe can be unnerving. It brings out the same questions that we would have for anything else of value: Where is it going? Who can see it? Why are they holding it? ... Is

In 1999, Bruce Schneier wrote, "Complexity is the worst enemy of security." That was 19 years ago (!) and since then, cyber security has only become more complex. Today, controls dramatically outnumber staff available to support them. The Bank of America has a $400-million cyber budget to hire security staff and implement a broad array of products. But what if your budget and sophistication is just a tiny fraction of the Bank of America's? The remaining 99% of organizations understand that they don't have sufficient protection for their internal network, but they also realize that to be sufficiently secured they need to buy multiple solutions and hire a large team to maintain it – which isn't an option. So they either stay with just an AV or buy a point solution to defend a specific part of their internal environment from particular types of attacks – only to later find out it doesn't meet what they really need. Cynet wants to change all that.

Identities now transcend human boundaries. Within each line of code and every API call lies a non-human identity. These entities act as programmatic access keys, enabling authentication and facilitating interactions among systems and services, which are essential for every API call, database query, or storage account access. As we depend on multi-factor authentication and passwords to safeguard human identities, a pressing question arises: How do we guarantee the security and integrity of these non-human counterparts? How do we authenticate, authorize, and regulate access for entities devoid of life but crucial for the functioning of critical systems? Let's break it down. The challenge Imagine a cloud-native application as a bustling metropolis of tiny neighborhoods known as microservices, all neatly packed into containers. These microservices function akin to diligent worker bees, each diligently performing its designated task, be it processing data, verifying credentials, or