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Effective marketing operations today are driven by the use of Software-as-a-Service (SaaS) applications. Marketing apps such as Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to collaborate seamlessly on campaigns and marketing initiatives.  These apps serve as the digital command centers for marketing professionals. They house essential go-to-market strategies, and are often connected to live payment systems authorized to spend substantial budgets. Ensuring their security is a complex task, given the multitude of applications, application owners, configurations within each app, users, interconnected apps and more. In this article, we explore the top Marketing SaaS application use cases, from external users and publicly shared links to connected apps and credit cards — and how to ensure the security and integrity of the data stored within them. 1 . External Users Marketing departments frequently grant

The telecom industry has always been a tantalizing target for cybercriminals. The combination of interconnected networks, customer data, and sensitive information allows cybercriminals to inflict maximum damage through minimal effort. It's the breaches in telecom companies that tend to have a seismic impact and far-reaching implications — in addition to reputational damage, which can be difficult to measure, telecoms are often at the receiving end of government fines for their cybersecurity and privacy failures. There are few industries in the world that collect as much sensitive data as telecom companies. In recent years, telecom companies have accelerated their digital transformation, shedding legacy systems and reducing costs. These changes, coupled with the need for stronger collaboration with third-party vendors, have led them to SaaS applications to handle their CRM. Today, telecoms are using SaaS apps for billing, HR, call management, field operations management, tracking ca

In today's digital world, where connectivity is rules all, endpoints serve as the gateway to a business's digital kingdom. And because of this, endpoints are one of hackers' favorite targets.  According to the IDC,  70% of successful breaches start at the endpoint . Unprotected endpoints provide vulnerable entry points to launch devastating cyberattacks. With IT teams needing to protect more endpoints—and more kinds of endpoints—than ever before, that perimeter has become more challenging to defend. You need to improve your endpoint security, but where do you start? That's where this guide comes in.  We've curated the top 10 must-know endpoint security tips that every IT and security professional should have in their arsenal. From identifying entry points to implementing EDR solutions, we'll dive into the insights you need to defend your endpoints with confidence.  1. Know Thy Endpoints: Identifying and Understanding Your Entry Points Understanding your network's

Recent data breaches across CircleCI, LastPass, and Okta underscore a common theme: The enterprise SaaS stacks connected to these industry-leading apps can be at serious risk for compromise. CircleCI, for example, plays an integral, SaaS-to-SaaS role for SaaS app development. Similarly, tens of thousands of organizations rely on Okta and LastPass security roles for SaaS identity and access management. Enterprise and niche SaaS apps alike have effectively introduced multitudes of unmonitored endpoints into organizations of all sizes.  While  spending for SaaS security  is trending up, it lags behind categories such as cloud infrastructure protection and network security. According to Statista, the average organization employs 100+ SaaS apps, many of which are unsanctioned by IT, creating a glaring gap in SaaS security.  Why Users Flock to SaaS Apps — And Often Bypass IT in the Process As productivity tools for tasks such as marketing automation, document signature, and sales foreca