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Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent

Over a week after Google admitted the company tracks users' location even after they disable location history, it has now been revealed that the tech giant has signed a secret deal with Mastercard that allows it to track what users buy offline. Google has paid Mastercard millions of dollars in exchange to access this information. Neither Google nor Mastercard has publicly announced the business partnership over allowing Google to measure retail spending, though the deal has now been disclosed by Bloomberg. According to four unidentified people with knowledge of the deal cited by the news outlet, Google and Mastercard reached the agreement after a four-year negotiation, wherein all Mastercard transaction data in the U.S. has been encrypted and transmitted to Google. Google packaged the data into a new tool for advertisers, called Store Sales Measurement, and currently being tested the tool with a small group of advertisers, allowing them to track whether online advertise

For years, securing a company's systems was synonymous with securing its "perimeter." There was what was safe "inside" and the unsafe outside world. We built sturdy firewalls and deployed sophisticated detection systems, confident that keeping the barbarians outside the walls kept our data and systems safe. The problem is that we no longer operate within the confines of physical on-prem installations and controlled networks. Data and applications now reside in distributed cloud environments and data centers, accessed by users and devices connecting from anywhere on the planet. The walls have crumbled, and the perimeter has dissolved, opening the door to a new battlefield: identity . Identity is at the center of what the industry has praised as the new gold standard of enterprise security: "zero trust." In this paradigm, explicit trust becomes mandatory for any interactions between systems, and no implicit trust shall subsist. Every access request, regardless of its origin,

There's nowhere to hide across the web, especially from the marketing and advertising companies. If you are paranoid about your privacy, you may get upset to know that Facebook will now track and deliver targeted Ads on other apps and websites for everyone, even if you do not have Facebook accounts. Until now, Facebook was showing targeted ads only to its users, but now the social networking giant says it needs extra data to make its ads better. Facebook announced on Thursday that the company is expanding its Audience Network , allowing publishers and developers to reach more people through Facebook advertising. To deliver interest-based Ads to its users as well as non-users alike, Facebook will now use cookies via third-party websites offering Facebook plug-ins (e.g. 'Like' button). "We've designed these updates so that we continue to comply with EU law. In particular, we reflected feedback from people who use Facebook, including a variety of privacy experts

Encryption is one of the major steps to be taken by every big technology giant in order to protect its users over the Internet, and, among those, Google has set an admirable example by gradually moving all of its online services to use strong HTTPS encryption. So far, Google encrypted email by switching its Gmail service to HTTPS, Google encrypted data communicating between its servers, Google gives priority to encrypted websites in its search results, as well as Google search also uses HTTPS . Now: To help protect privacy and security of its users, the search engine giant is moving its advertising platforms to HTTPS , as well. Google has already moved its YouTube advertisements to HTTPS as of the end of last year, but Google has a widely spread ad network that serves ads to Hundreds of Millions of users across the Globe every day. However, the content of those ads are mainly controlled by the advertisers, and we cannot predict their intention. To better comba