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TikTok Pixel Privacy Nightmare: A New Case Study

TikTok Pixel Privacy Nightmare: A New Case Study

Nov 14, 2024 Data Privacy / Compliance
Advertising on TikTok is the obvious choice for any company trying to reach a young market, and especially so if it happens to be a travel company, with 44% of American Gen Zs saying they use the platform to plan their vacations. But one online travel marketplace targeting young holidaymakers with ads on the popular video-sharing platform broke GDPR rules when a third-party partner misconfigured a TikTok pixel on one of its regional sites. An intriguing new case study reveals how the cyber security company that discovered the problem stopped a data breach from becoming a costly flood.  For the full case study, click here .  Dangers Close to Home Cyberattacks often make the headlines because hacking is a natural attention-grabber. The groups behind the attacks seem like modern-day highwaymen, shadowy figures who can rob countless victims from behind a mask of anonymity. Faceless criminals like these will always grab readers' attention, and while this is understandable, we'...
New Case Study: Unmanaged GTM Tags Become a Security Nightmare

New Case Study: Unmanaged GTM Tags Become a Security Nightmare

Jun 19, 2024 GDPR Compliance / Data Privacy
Are your tags really safe with Google Tag Manager? If you've been thinking that using GTM means that your tracking tags and pixels are safely managed , then it might be time to think again. In this article we look at how a big-ticket seller that does business on every continent came unstuck when it forgot that you can't afford to allow tags to go unmanaged or become misconfigured.  Read the full case study here . Google Tag Manager saves website owners time and money. Its visual interface lets them attach tracking tags to their sites and then modify them as needed without the need to call a developer every time. Such tags gather the marketing and analytics data that power growth, and GTM makes them easier to manage, but with strict rules around data privacy to consider, you can't trust it completely; it needs active oversight. The ticket seller A case in point that we recently became aware of involves a global company that sells tickets to live events. With global operations i...
Want to Grow Vulnerability Management into Exposure Management? Start Here!

Want to Grow Vulnerability Management into Exposure Management? Start Here!

Dec 05, 2024Attack Surface / Exposure Management
Vulnerability Management (VM) has long been a cornerstone of organizational cybersecurity. Nearly as old as the discipline of cybersecurity itself, it aims to help organizations identify and address potential security issues before they become serious problems. Yet, in recent years, the limitations of this approach have become increasingly evident.  At its core, Vulnerability Management processes remain essential for identifying and addressing weaknesses. But as time marches on and attack avenues evolve, this approach is beginning to show its age. In a recent report, How to Grow Vulnerability Management into Exposure Management (Gartner, How to Grow Vulnerability Management Into Exposure Management, 8 November 2024, Mitchell Schneider Et Al.), we believe Gartner® addresses this point precisely and demonstrates how organizations can – and must – shift from a vulnerability-centric strategy to a broader Exposure Management (EM) framework. We feel it's more than a worthwhile read an...
New Case Study: The Malicious Comment

New Case Study: The Malicious Comment

May 07, 2024 Regulatory Compliance / Cyber Threat
How safe is your comments section? Discover how a seemingly innocent 'thank you' comment on a product page concealed a malicious vulnerability, underscoring the necessity of robust security measures. Read the full real-life case study  here .  When is a 'Thank you' not a 'Thank you'? When it's a sneaky bit of code that's been hidden inside a 'Thank You' image that somebody posted in the comments section of a product page! The guilty secret hidden inside this particular piece of code was designed to let hackers bypass security controls and steal the personal identifying information of online shoppers, which could have meant big trouble for them and the company. The page in question belongs to a global retailer. User communities are often a great source of unbiased advice from fellow enthusiasts, which was why a Nikon camera owner was posting there. They were looking for the ideal 50mm lens and asked for a recommendation....
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Innovate Securely: Top Strategies to Harmonize AppSec and R&D Teams

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Tackle common challenges to make security and innovation work seamlessly.
A New Way To Manage Your Web Exposure: The Reflectiz Product Explained

A New Way To Manage Your Web Exposure: The Reflectiz Product Explained

Mar 06, 2024 Website Security / Compliance
An in-depth look into a proactive website security solution that continuously detects, prioritizes, and validates web threats, helping to mitigate security, privacy, and compliance risks.  Reflectiz  shields websites from client-side attacks, supply chain risks, data breaches, privacy violations, and compliance issues. You Can't Protect What You Can't See Today's websites are connected to dozens of third-party web apps, trackers, and open-source tools like pixels, tag managers, and JavaScript frameworks. Some of these elements are stored on public CDNs, while others are loaded from third-party web servers that may be unfamiliar. These external web components and data items are not always visible to standard security controls, and they often expose you to security threats such as supply chain risks, client-side attacks, and vulnerabilities in your online software. This means that these serious challenges will frequently go unnoticed. Moreover, security and privacy regulatio...
The Danger of Forgotten Pixels on Websites: A New Case Study

The Danger of Forgotten Pixels on Websites: A New Case Study

Oct 26, 2023 Web Security / Data Protection
While cyberattacks on websites receive much attention, there are often unaddressed risks that can lead to businesses facing lawsuits and privacy violations even in the absence of hacking incidents. A new case study highlights one of these more common cases.  Download the full case study here . It's a scenario that could have affected any type of company, from healthcare to finance, e-commerce to insurance, or any other industry. Recently, Reflectiz, an advanced website security solution provider, released a  case study  focusing on a forgotten and misconfigured pixel that had been associated with a leading global healthcare provider. This overlooked piece of code surreptitiously gathered private data without user consent, potentially exposing the company to substantial fines and damage to its reputation. Nowadays, it has become common practice for companies to embed such pixels into their websites. For instance, the TikTok Pixel is a typical example, added to web...
Lack of Visibility: The Challenge of Protecting Websites from Third-Party Scripts

Lack of Visibility: The Challenge of Protecting Websites from Third-Party Scripts

May 05, 2023 Website Security / Data Safety
Third-party apps such as Google Analytics, Meta Pixel, HotJar, and JQuery have become critical tools for businesses to optimize their website performance and services for a global audience. However, as their importance has grown, so has the threat of cyber incidents involving unmanaged third-party apps and open-source tools. Online businesses increasingly struggle to maintain complete visibility and control over the ever-changing third-party threat landscape, with sophisticated threats like evasive skimmers, Magecart attacks, and unlawful tracking practices potentially causing severe damage. This article explores the challenges of protecting modern websites from third-party scripts and the security risks associated with a lack of visibility over these scripts. Invisible to Standard Security Controls  Third-party scripts are often invisible to standard security controls like Web Application Firewalls (WAFs) because they are loaded from external sources that are not under the con...
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