The Pivot: How MSPs Can Turn a Challenge Into a Once-in-a-Decade Opportunity
Feb 03, 2023
DevSecOps / Cybersecurity
Cybersecurity is quickly becoming one of the most significant growth drivers for Managed Service Providers (MSPs). That's the main insight from a recent study from Lumu: in North America, more than 80% of MSPs cite cybersecurity as a primary growth driver of their business. Service providers have a huge opportunity to expand their business and win new customers by developing their cybersecurity offerings. This hardly comes as a surprise since the demand for cybersecurity is in full swing among SMBs and larger enterprises. According to Gartner , "by 2025, 60% of organizations will use cybersecurity risk as a primary determinant in conducting third-party transactions and business engagements." This means that the perception around security is transforming: from liability, it's becoming a powerful business driver. Of course, cybersecurity continues to evolve at a very rapid pace, with threats emerging every day and the stakes getting higher. This alone can fuel the...