Managed Service Provider | Breaking Cybersecurity News | The Hacker News

Most MSPs and MSSPs know how to deliver effective security. The challenge is helping prospects understand why it matters in business terms. Too often, sales conversations stall because prospects are overwhelmed, skeptical, or tired of fear-based messaging. That's why we created "Getting to Yes": An Anti-Sales Guide for MSPs . This guide helps service providers transform resistance into trust and turn sales conversations into long-term partnerships. In the guide, you'll learn how to shift from persuasion to partnership, uncover what really drives objections, and lead with credibility as a trusted cyber advisor. Why Traditional Cybersecurity Sales Strategies Don't Work Today's buyers aren't saying "no" to your services because they don't care about security. They're saying "no" because they don't understand what they're hearing. Most SMBs already know cybersecurity is important. In fact, 57% call it a top priority. However, they're lost in complexity, jargon, and vendor noise. Wh...

Cybersecurity is quickly becoming one of the most significant growth drivers for Managed Service Providers (MSPs). That's the main insight from a  recent study  from Lumu: in North America, more than 80% of MSPs cite cybersecurity as a primary growth driver of their business. Service providers have a huge opportunity to expand their business and win new customers by developing their cybersecurity offerings. This hardly comes as a surprise since the demand for cybersecurity is in full swing among SMBs and larger enterprises. According to  Gartner , "by 2025, 60% of organizations will use cybersecurity risk as a primary determinant in conducting third-party transactions and business engagements." This means that the perception around security is transforming: from liability, it's becoming a powerful business driver. Of course, cybersecurity continues to evolve at a very rapid pace, with threats emerging every day and the stakes getting higher. This alone can fuel the...

Threat actors behind the notorious REvil cybercrime operation appear to have pushed ransomware via an update for Kaseya's IT management software, hitting around 40 customers worldwide, in what's an instance of a widespread supply-chain ransomware attack. "Beginning around mid-day (EST/US) on Friday, July 2, 2021, Kaseya's Incident Response team learned of a potential security incident involving our VSA software," the company's CEO Fred Voccola  said  in a statement shared late Friday. Following the incident, the IT and security management services company said it took immediate steps to shut down its SaaS servers as a precautionary measure, in addition to notifying its on-premises customers to shut down their VSA servers to prevent them from being compromised. Voccola also said the company has identified the source of the vulnerability and that it's readying a patch to mitigate the ongoing issues. In the interim, the company also noted it intends to ...