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The Hacker News — Latest Cyber Security, Hacking & Tech News: Google Adsense

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

August 23, 2019Swati Khandelwal
Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con
FBI Shuts Down Multimillion Dollar – 3ve – Ad Fraud Operation

FBI Shuts Down Multimillion Dollar – 3ve – Ad Fraud Operation

November 28, 2018Swati Khandelwal
Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent
Google Secretly Tracks What You Buy Offline Using Mastercard Data

Google Secretly Tracks What You Buy Offline Using Mastercard Data

September 03, 2018Wang Wei
Over a week after Google admitted the company tracks users' location even after they disable location history, it has now been revealed that the tech giant has signed a secret deal with Mastercard that allows it to track what users buy offline. Google has paid Mastercard millions of dollars in exchange to access this information. Neither Google nor Mastercard has publicly announced the business partnership over allowing Google to measure retail spending, though the deal has now been disclosed by Bloomberg. According to four unidentified people with knowledge of the deal cited by the news outlet, Google and Mastercard reached the agreement after a four-year negotiation, wherein all Mastercard transaction data in the U.S. has been encrypted and transmitted to Google. Google packaged the data into a new tool for advertisers, called Store Sales Measurement, and currently being tested the tool with a small group of advertisers, allowing them to track whether online advertise
1 Million Computers Hacked for making big Money from Adsense

1 Million Computers Hacked for making big Money from Adsense

May 17, 2016Swati Khandelwal
A group of cyber criminals has infected as much as 1 Million computers around the world over the past two years with a piece of malware that hijacks search results pages using a local proxy. Security researchers from Romania-based security firm Bitdefender revealed the presence of this massive click-fraud botnet, which the researchers named Million-Machine Campaign. For those unaware, Botnets are networks of computers infected with malware designed to take control of the infected system without the owner's knowledge, potentially being used for launching distributed denial-of-service (DDoS) attacks against websites. The malware in question is known as Redirector.Paco that alone has infected over 900,000 machines around the world since its release in 2014. The Redirector.Paco Trojan infects users when they download and install tainted versions of popular software programs, such as WinRAR, YouTube Downloader, KMSPico, Connectify, or Stardock Start8. Once infected, Paco m
Bye bye, Flash! Google to Ban Flash-based Advertising

Bye bye, Flash! Google to Ban Flash-based Advertising

February 10, 2016Unknown
Google had also joined the path of Apple, Facebook, and Youtube to kill the "Adobe Flash Player" by announcing that the company is banning Flash banner support from its Adwords Advertising platform. "To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5" Google says. It's been two decades since Adobe Flash has ruled the Web Space Animation Arena, which was the de facto standard for playing the online videos. Flash Player had been famous for Zero-day exploits which are a potential threat to online users. Even Adobe tried to maintain equilibrium by releasing a countless number of patches frequently (that got hiked), for instant reported vulnerabilities, but this had annoyed both customers and companies. The endless troubleshooting of the Flash Player plugins never resolved the vulnerabilities. To put a full stop on this issue... many major t
Google Moving Its Ad Services to Fully Encrypted Platform

Google Moving Its Ad Services to Fully Encrypted Platform

April 20, 2015Swati Khandelwal
Encryption is one of the major steps to be taken by every big technology giant in order to protect its users over the Internet, and, among those, Google has set an admirable example by gradually moving all of its online services to use strong HTTPS encryption. So far, Google encrypted email by switching its Gmail service to HTTPS, Google encrypted data communicating between its servers, Google gives priority to encrypted websites in its search results, as well as Google search also uses HTTPS . Now: To help protect privacy and security of its users, the search engine giant is moving its advertising platforms to HTTPS , as well. Google has already moved its YouTube advertisements to HTTPS as of the end of last year, but Google has a widely spread ad network that serves ads to Hundreds of Millions of users across the Globe every day. However, the content of those ads are mainly controlled by the advertisers, and we cannot predict their intention. To better comba
Malicious Google DoubleClick Advertisements Distributed Malware to Millions of Computers

Malicious Google DoubleClick Advertisements Distributed Malware to Millions of Computers

September 21, 2014Mohit Kumar
Cyber criminals have exploited the power of two online advertising networks, Google's DoubleClick and popular Zedo advertising agency , to deliver malicious advertisements to millions of internet users that could install malware on a user's computer. A recent report published by the researcher of the security vendor Malwarebytes suggests that the cyber criminals are exploiting a number of websites, including The Times of Israel, The Jerusalem Post and the Last.fm music streaming website, to serve malicious advertisements designed to spread the recently identified Zemot malware . Malvertising is not any new tactic used by cybercriminals, but Jerome Segura, a senior security researcher with Malwarebytes, wrote in a blog post that his company “ rarely see attacks on a large scale like this. ” "It was active but not too visible for a number of weeks until we started seeing popular sites getting flagged in our honeypots," Segura wrote. "That's
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