For decades, organizations operated under the assumption that vulnerability management could be slotted into predictable maintenance windows. Monthly patch cycles, quarterly review periods, and planned outages became the standard rhythm of IT operations. Yet, in today's environment, where exploit code emerges within hours of a disclosure and attackers weaponize vulnerabilities on an industrial scale, those rhythms are dangerously outdated.

The modern reality is that continuous patch management and end-to-end vulnerability lifecycle governance are no longer aspirational, they are the bare minimum. Security must be measured not by the comfort of predictability, but by the ability to remediate as close to real time as possible.

The Problem with Periodic Maintenance Windows

  • Exploitation Outpaces Response: exploits are increasingly released at or before vendor patch availability. A monthly or even bi-weekly patch cadence leaves systems exposed during the critical first days when attackers are most aggressive.
  • Perceived Disruption vs. Real Disruption: businesses often justify larger patch windows as a means of minimizing operational disruption. Yet the cost of a breach dwarfs any temporary inconvenience of a rolling patch cycle.
  • Static Scheduling in a Dynamic Landscape: cyber threats do not respect calendars. Clinging to rigid cycles ignores the reality of a constantly shifting attack surface.

The Economics of Breach and Delay

According to IBM's Cost of a Data Breach Report 2025, the global average cost of a breach hit $5.08 million. That figure is an average, meaning many breaches are far more costly. Every day of delay raises the likelihood that attackers can exploit an unpatched vulnerability and turn that potential into a multimillion-dollar incident.

At the same time, 2024 saw a 61 percent surge in vulnerabilities being successfully used that had a patch over 30 days old, with exploited vulnerabilities nearly doubling compared to the previous year, as stated in Action1's 2025 Software Vulnerability Ratings Report. Organizations are not just facing more vulnerabilities, but more of them are being weaponized in the wild. What this shows in the real world is that the combination of increased exploit volume, complexity, and the strain that it puts on existing infrastructure has caused a ripple effect where the systems once handling those tasks have not been able to keep up, and it creates a vicious feedback loop. More exploits lead to less time to deal with them; more serious exploits lead to more urgency. The demand is outpacing the supply when it comes to keeping up. And the reason for that is that there is simply no way to re-frame the old ways of thinking, which make them inadequate for the demands of today. To deal with the new problem this presents, entirely new ways of thinking are required.

Attackers are also faster. Research into Known Exploited Vulnerabilities (KEVs) shows that many are abused on or before their public disclosure date. The window between disclosure and exploitation is shrinking to days or even hours, while many organizations still measure their patch cycles in weeks or months.

The lesson is undeniable, patching on a calendar exposes businesses to preventable, high-cost compromise. It is not a hypothetical worst-case scenario, it is not even an opinion, it is a verifiable fact supported by the news we see every day on business compromise from the small shop to the large enterprise.

Lessons From Antivirus Distribution

The way organizations consume antivirus signatures provides a striking parallel. Few businesses today would tolerate weekly updates of detection logic; the expectation is near real time. The same logic must extend to vulnerability remediation.

  • Detection vs. Remediation: antivirus updates arrive automatically and continuously because threats demand it. Vulnerability patches should be delivered and deployed under the same principle.
  • From Human Approval to Automated Trust: antivirus signatures are trusted by default because the process is automated and validated. Patches and mitigations need a similar system of trust, automation, and rollback to make them practical at speeds relative to the actual threat level.

Balancing Business Policy, Standards, and Automation

Moving to continuous remediation requires discipline, not chaos.

  • Standards as Anchors: frameworks like NIST CSF and CIS Controls already demand timely vulnerability management. Organizations should interpret these as mandates for near real-time responses. Do not look at it like" we cannot", instead look at it like "we should try to get as close to this as possible". For every exception that feels justifiable, document it, review it, and see what can be done to get it in line with more realistic expectations.
  • Automation as Force Multiplier: manual patch deployment cannot keep up with modern threat velocity. Automation enforces consistency, reduces human error, and removes bottlenecks. Automation is the only way to save time, and in essence, it is survival. By automatically answering the questions with clearly defined answers, more time can be spent on forming better answers for cases outside that model.
  • Policy-as-Code: written policies are necessary but having them documented is only half the battle. The value they bring in being clearly defined is that they no longer HAVE to be manual: consistent answers means less questions, less questions means more automation, and more automation means more efficient. Policy should be codified into automated workflows, ensuring every patch or mitigation follows documented rules exactly and repetitively.

Redundancy as a Requirement, Not a Luxury

The common excuse is "this system is too critical to patch." But that only proves the opposite.

  • If It Cannot Be Patched, It Must Be Redundant: no system should be so critical that it exists without a peer or failover. Redundancy makes rolling updates possible.
  • Budgeting for Reliability: investments in redundancy should be treated as security investments, not optional reliability projects. Technical need is a debt, it will be paid in money or time, but it will be paid. Consider this investment like insurance; you pay it in case it is needed. Will that mean it will be needed? No, but will it mean that IF it is, you will suffer less? Yes, as well.
  • Eliminating the Gamble: with redundancy, patching no longer means gambling on downtime. It becomes part of routine operations.
  • Insurance is not the Solution: often we hear "That is what we have insurance for". Insurance is a safety net, whereas any benefit it can provide means another plan has failed. While it is wise to have the safety net, it is not wise to consider it a proactive gamble, as much as a worst-case survival. In no other space would someone ignore safety, and say: "If I die, I have insurance, right?". It is no less negligent to say so here.

Shifting the Business Mindset

Technology changes only when the business mindset follows.

  • Policies Must Reflect Reality: monthly patching policies no longer match the speed of exploitation. They need reconsideration not just to close gaps, but to target continuous remediation.
  • Budgets Must Prioritize Resilience: money must follow the risk curve. Breaches cost millions. Redundancy and automation cost far less. The more critical a system is, the more it is worth investing in redundancy, fail over, and continuous protection.
  • Cultural Normalization: continuous patching should be as normal as continuous monitoring. Anything less is negligence, knowing you have vulnerability, and not remediating, is negligence. And while that will get contrasted with "it has always been our policy" if it is not your policy to think about vulnerability remediation in real time, your policy needs review. Because your adversaries, your threats, absolutely do think of your exploit potential in real time.

Weak Systems as Fuel for the Adversary

Attackers thrive on weakly defended systems.

  • Parasite Model: cybercriminals resemble parasites that depend on hosts. The fewer vulnerable hosts, the weaker their ecosystem.
  • Collective Security: every patched system contributes to shrinking the global attack surface. The lack of success is not only measured in financial losses, but it can also be viewed as lost ground. Since the infrastructure of most criminal enterprises is the hijacked infrastructure of other organizations, denying them ground slows growth inversely proportional to the growth they would have otherwise gained.
  • Eroding the Economics of Crime: by making exploitation harder, continuous remediation makes cybercrime less profitable at scale. Being forced to target larger paydays vs catching what they catch, will completely hobble certain levels of cybercrime, while forcing the more skilled into smaller hunting grounds where they will be more likely detected.

If You Think It Cannot Be Done, Ask Why

Some leaders will insist that automation and continuous remediation are unrealistic. That answer should spark a deeper inquiry.

  • Are processes too poorly defined to automate? Then governance is the problem, not automation.
  • Is infrastructure too brittle for redundancy? Then the real issue is technical debt.
  • Are objections based on assumptions from a different era? Then those assumptions need to be challenged.
  • Are there real technical barriers? If so, what would it take to remove them?

The better question is not "what do we do now" but "what more could we be doing, and why are we not doing it?" That shift in framing forces organizations to confront cultural inertia and architectural debt head-on.

The Future: Self-Maintaining Systems with Oversight

The long-term trajectory is clear: the future is self-maintaining systems that remediate themselves with human oversight.

  • Autonomous Remediation: vulnerabilities will be detected and fixed automatically, and in accordance with policy.
  • Oversight, Not Micromanagement: humans will guide policy and handle exceptions, rather than approving every patch.
  • From Reactive to Proactive: security will evolve continuously with threats instead of playing catch-up.

A Self-Diagnostic Checklist for Continuous Remediation Readiness

Use this checklist to challenge assumptions inside your organization.

1. Process Definition

  • Are patching and remediation decisions clearly documented?
  • Could those decision points be expressed as policy-as-code?

2. Infrastructure Flexibility

  • Do critical systems have redundancy that allows rolling updates?
  • If not, what would it take to add it?

3. Governance and Policy

  • Do written policies enforce calendar-based patch cycles?
  • If so, are those policies outdated compared to current exploitation speeds?

4. Cultural Assumptions

  • Are objections to continuous remediation based on evidence, or on inherited assumptions?
  • When was the last time those assumptions were revisited, challenged, or looked at through a more modern lens?

5. Technical Barriers

  • Where technical barriers exist, have you documented the investments required to remove them?
  • Are those investments weighed against the average cost of a breach, or even an investigation of one?

6. Mindset Shift

  • Are you asking, "what do we do now," or "what more could we be doing, and why are we not doing it?"

Interpretation:

  • If your processes are not documented, the fix is governance.
  • If redundancy is missing, the fix is architecture.
  • If policies are outdated, the fix is leadership.
  • If barriers are technical, the fix is investment.

In nearly every case, the true obstacle is organizational inertia; can you shift enough weight in the correct direction to pull the rest of the org the same way? Any perception of impossibility is one where more understanding is needed, so what was believed to be impossible can become a plan.

Conclusion

The case is overwhelming. Rising breach costs, faster exploitation, and surging vulnerability counts make monthly patching a relic of a slower era. Organizations that continue to rely on it are effectively choosing to remain exposed.

Continuous, automated, policy-driven remediation is the new baseline. Systems too critical to patch must be designed for redundancy. Policies, budgets, and culture must align to make this possible. And leaders must push themselves beyond excuses by asking not only "what do we do," but "what more could we be doing, and why are we not?".

Solutions like Action1 can help streamline this process by making automated vulnerability detection and remediation accessible to all, in a simple-to-understand, easy-to-use, and thus very intuitive platform. Using Action1, you can easily express your policy in automated workflows, ensuring the consistent application of policy while avoiding repetitive questions with each new potential threat. Action1 was designed to address this issue head-on, and with full force, because patching is what we do—patching and automation aren't just part of our features. They are the product. And it just works. Request a demo to see it in action.

Remember: the enemy is parasitic, and parasites need hosts. The fewer vulnerable systems we offer, the less profitable cybercrime becomes. Each organization that embraces continuous remediation contributes to collective defense.

About the Author: Gene is Field CTO for Action1, where he engages with industry leaders and customers worldwide, advocating for modernizing patch management and evolving security standards, while showcasing how Action1 empowers organizations to achieve stronger resilience and compliance. With 30 years in IT, Gene has worked across development, system administration, consulting, management, and security in organizations ranging from small teams to global enterprises. he specializes in translating complex technical challenges into clear, actionable guidance for both technical teams and executives. Known for analytical problem-solving and strategic planning, Gene excels at breaking large, high-stakes problems into manageable components and guiding teams to successful execution.

Gene Moody — Field Chief Technology Officer at Action1 https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2_HpJGn4gZfmvgtx_M8JYzYeWz8nk3kIMzqwqecnTYECRCMdMf5m49lXNu3nTVyN3IyRXIdMAZkyTpd1nAvmIHGBJ4AZCGqPFCmmcmYuW35weejzqD98uJGlPh3QiJlS3joUV0mVFIG8jpJTq0H6w9JiFDQpXW1_4wIjhfRKJUnUgytM9Bm4JgmDpO7E/s728-rw-e365/gene.png
Found this article interesting? This article is a contributed piece from one of our valued partners. Follow us on Twitter and LinkedIn to read more exclusive content we post.