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Meta Launches Paid Ad-Free Subscription in Europe to Satisfy Privacy Laws

Meta Launches Paid Ad-Free Subscription in Europe to Satisfy Privacy Laws

Oct 31, 2023 Privacy / Online Security
Meta on Monday announced plans to offer an ad-free option to access Facebook and Instagram for users in the European Union (EU), European Economic Area (EEA), and Switzerland to comply with "evolving" data protection regulations in the region. The ad-free subscription, which costs €9.99/month on the web or €12.99/month on iOS and Android, is expected to be officially available starting next month. The company's proposal for a subscription version of its service was  first reported  by The Wall Street Journal earlier this month. "In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads," the company  said . "While people are subscribed, their information will not be used for ads." While the fee covers all linked accounts for a user, beginning March 1, 2024, the company plans to levy an additional fee
You Gave Your Phone Number to Twitter for Security and Twitter Used it for Ads

You Gave Your Phone Number to Twitter for Security and Twitter Used it for Ads

Oct 09, 2019
After exposing private tweets , plaintext passwords , and personal information for hundreds of thousands of its users, here is a new security blunder social networking company Twitter admitted today. Twitter announced that the phone numbers and email addresses of some users provided for two-factor authentication (2FA) protection had been used for targeted advertising purposes—though the company said it was 'unintentional.' In a blog post, the company said an 'error' in its 'Tailored Audiences and Partner Audiences advertising system' inadvertently used the information provided by users for security reasons to run targeted ads based on the advertisers' own marketing lists. "When an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter account holder provided for safety and security purposes. This was an error and we apologize," Twitter said in a blog po
How to Get Going with CTEM When You Don't Know Where to Start

How to Get Going with CTEM When You Don't Know Where to Start

Oct 04, 2024Vulnerability Management / Security Posture
Continuous Threat Exposure Management (CTEM) is a strategic framework that helps organizations continuously assess and manage cyber risk. It breaks down the complex task of managing security threats into five distinct stages: Scoping, Discovery, Prioritization, Validation, and Mobilization. Each of these stages plays a crucial role in identifying, addressing, and mitigating vulnerabilities - before they can be exploited by attackers.  On paper, CTEM sounds great . But where the rubber meets the road – especially for CTEM neophytes - implementing CTEM can seem overwhelming. The process of putting CTEM principles into practice can look prohibitively complex at first. However, with the right tools and a clear understanding of each stage, CTEM can be an effective method for strengthening your organization's security posture.  That's why I've put together a step-by-step guide on which tools to use for which stage. Want to learn more? Read on… Stage 1: Scoping  When you're defin
Google Secretly Tracks What You Buy Offline Using Mastercard Data

Google Secretly Tracks What You Buy Offline Using Mastercard Data

Sep 03, 2018
Over a week after Google admitted the company tracks users' location even after they disable location history, it has now been revealed that the tech giant has signed a secret deal with Mastercard that allows it to track what users buy offline. Google has paid Mastercard millions of dollars in exchange to access this information. Neither Google nor Mastercard has publicly announced the business partnership over allowing Google to measure retail spending, though the deal has now been disclosed by Bloomberg. According to four unidentified people with knowledge of the deal cited by the news outlet, Google and Mastercard reached the agreement after a four-year negotiation, wherein all Mastercard transaction data in the U.S. has been encrypted and transmitted to Google. Google packaged the data into a new tool for advertisers, called Store Sales Measurement, and currently being tested the tool with a small group of advertisers, allowing them to track whether online advertise
cyber security

The State of SaaS Security 2024 Report

websiteAppOmniSaaS Security / Data Security
Learn the latest SaaS security trends and discover how to boost your cyber resilience. Get your free…
Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

May 03, 2017
Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge. Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to more information than ever before for ad targeting. For example, retail stores you visit, a commercial on TV or an advertisement on a web page can emit a unique "ultrasonic audio beacon" that can be picked up by your device's mobile application containing a receiver. This information helps advertisers to create your personalized profile and collect your interests by figuring out that both devices probably belongs to you, allowing them to target you with interest-based advertisements. More & More Apps Have Started Using Ultrasonic Tracking Technology In fact, while presen
Verizon to pre-install a 'Spyware' app on its Android phones to collect user data

Verizon to pre-install a 'Spyware' app on its Android phones to collect user data

Mar 30, 2017
If the death of online privacy rules wasn't enough for Internet Service Providers and advertisers to celebrate, Verizon has planned to pre-install spyware on customers' Android devices in order to collect their personal data. The telecom giant has partnered with Evie Launcher to bring a new application called ' AppFlash ' — a universal search bar that will come pre-installed on the home screens of all Verizon Android handsets for quickly finding apps and web content. AppFlash is simply a Google search bar replacement, but instead of collecting and sending telemetry data including what you search, handset, apps and other online activities to Google, it will send to Verizon. What's worse? Just like other pre-installed bloatware apps, Android users can't uninstall AppFlash quickly, unless they have rooted their phone. AppFlash allows you to search inside apps or browse through listings of nearby restaurants and entertainment. The built-in Google Search
Hacking Millions with Just an Image — Recipe: Pixels, Ads & Exploit Kit

Hacking Millions with Just an Image — Recipe: Pixels, Ads & Exploit Kit

Dec 07, 2016
If you have visited any popular mainstream website over the past two months, your computer may have been infected — Thanks to a new exploit kit discovered by security researchers. Researchers from antivirus provider ESET released a report on Tuesday stating that they have discovered an exploit kit, dubbed Stegano , hiding malicious code in the pixels of banner advertisements that are currently in rotation on several high profile news websites. Stegano originally dates back to 2014, but since early October this year, cyber crooks had managed to get the malicious ads displayed on a variety of unnamed reputable news websites, each with Millions of daily visitors. Stegano derived from the word Steganography , which is a technique of hiding messages and content inside a digital graphic image, making the content impossible to spot with the naked eye. In this particular malvertising campaign, operators hide malicious code inside transparent PNG image's Alpha Channel, which def
WhatsApp to Share Your Data with Facebook — You have 30 Days to Stop It

WhatsApp to Share Your Data with Facebook — You have 30 Days to Stop It

Aug 25, 2016
Nothing comes for Free, as "Free" is just a relative term used by companies to develop a strong user base and then use it for their own benefits. The same has been done by the secure messaging app WhatsApp, which has now made it crystal clear that the popular messaging service will begin sharing its users' data with its parent company, Facebook. However, WhatsApp is offering a partial opt-out for Facebook targeted ads and product related purposes, which I will let you know later in this article, but completely opting out of the data-sharing does not seem to be possible. Let's know what the company has decided to do with your data. Of course, Facebook is willing to use your data to sell more targeted advertisements. WhatsApp introduced some significant changes to its privacy policy and T&Cs today which, if accepted once, gives it permission to connect users' Facebook accounts to WhatsApp accounts for the first time, giving Facebook more data about us
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