online ad fraud | Breaking Cybersecurity News | The Hacker News

Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con

Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent

Imagine a world where the software that powers your favorite apps, secures your online transactions, and keeps your digital life could be outsmarted and taken over by a cleverly disguised piece of code. This isn't a plot from the latest cyber-thriller; it's actually been a reality for years now. How this will change – in a positive or negative direction – as artificial intelligence (AI) takes on a larger role in software development is one of the big uncertainties related to this brave new world. In an era where AI promises to revolutionize how we live and work, the conversation about its security implications cannot be sidelined. As we increasingly rely on AI for tasks ranging from mundane to mission-critical, the question is no longer just, "Can AI  boost cybersecurity ?" (sure!), but also "Can AI  be hacked? " (yes!), "Can one use AI  to hack? " (of course!), and "Will AI  produce secure software ?" (well…). This thought leadership article is about the latter. Cydrill  (a