online ad fraud | Breaking Cybersecurity News | The Hacker News

Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con...

Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent...

Most microsegmentation projects fail before they even get off the ground—too complex, too slow, too disruptive. But Andelyn Biosciences proved it doesn't have to be that way.  Microsegmentation: The Missing Piece in Zero Trust Security   Security teams today are under constant pressure to defend against increasingly sophisticated cyber threats. Perimeter-based defenses alone can no longer provide sufficient protection as attackers shift their focus to lateral movement within enterprise networks. With over 70% of successful breaches involving attackers moving laterally, organizations are rethinking how they secure internal traffic.  Microsegmentation has emerged as a key strategy in achieving Zero Trust security by restricting access to critical assets based on identity rather than network location. However, traditional microsegmentation approaches—often involving VLAN reconfigurations, agent deployments, or complex firewall rules—tend to be slow, operationally disrupt...