South Korea Fines Meta $15.67M for Illegally Sharing Sensitive User Data with Advertisers
Nov 06, 2024
Data Privacy / Tech Regulation
Meta has been fined 21.62 billion won ($15.67 million) by South Korea's data privacy watchdog for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with advertisers without their consent. The country's Personal Information Protection Commission (PIPC) said Meta gathered information such as religious affiliations, political views, and same-sex marital status of about 980,000 domestic Facebook users and shared it with 4,000 advertisers. "Specifically, it was found that behavioral information, such as the pages that users 'liked' on Facebook and the ads they clicked on, was analyzed to create and operate advertising topics related to sensitive information," the PIPC said in a press statement. These topics categorized users as following a certain religion, identifying them as a gay or transgender person, or being a defector from North Korea, it added. T...