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The hype around different security categories can make it difficult to discern features and capabilities from bias when researching new platforms. You want to advance your security measures, but what steps actually make sense for your business? For anyone ready to find an  attack surface management (ASM) vendor , review these six questions before getting started to understand the key features to look for in an ASM platform and the qualities of the vendor who supports it. Refer to these as your quick guide for interviewing vendors to walk away with the most suitable ASM platform for your needs.  Checklist: 6 Questions to Ask Attack Surface Management Vendors  Does your platform have the capability to discover the unknown?  How do you prevent alert fatigue, prioritize alerts and remove false positives?  Can you track attack surface changes over time?  How do you plan to evolve the platform going forward? What services related to ASM do you offer? Can we demo or test run the pl

As the business environment becomes increasingly connected, organizations' attack surfaces continue to expand, making it challenging to map and secure both known and unknown assets. In particular, unknown assets present security challenges related to shadow IT, misconfigurations, ineffective scan coverage, among others. Given attack surface sprawl and evolving threats, many organizations are embracing  attack surface management (ASM)  tools to discover and address critical exposures. Asset discovery is an important capability to have, and one that's helping to drive the adoption of attack surface management tools and services. That said, asset discovery is only one aspect of effective attack surface management. Making the attack surface as impenetrable as possible takes offensive security that goes far beyond the discovery phase. Why Asset Discovery Isn't Enough  Given the complexity and ever-expanding scale of the digital infrastructure at most companies, cataloging all the known

The introduction of Open AI's ChatGPT was a defining moment for the software industry, touching off a GenAI race with its November 2022 release. SaaS vendors are now rushing to upgrade tools with enhanced productivity capabilities that are driven by generative AI. Among a wide range of uses, GenAI tools make it easier for developers to build software, assist sales teams in mundane email writing, help marketers produce unique content at low cost, and enable teams and creatives to brainstorm new ideas.  Recent significant GenAI product launches include Microsoft 365 Copilot, GitHub Copilot, and Salesforce Einstein GPT. Notably, these GenAI tools from leading SaaS providers are paid enhancements, a clear sign that no SaaS provider will want to miss out on cashing in on the GenAI transformation. Google will soon launch its SGE "Search Generative Experience" platform for premium AI-generated summaries rather than a list of websites.  At this pace, it's just a matter of a short time befo

The term " attack surface management " (ASM) went from unknown to ubiquitous in the cybersecurity space over the past few years. Gartner and Forrester have both highlighted the  importance of ASM  recently, multiple solution providers have emerged in the space, and investment and acquisition activity have seen an uptick. Many concepts come and go in cybersecurity, but attack surface management promises to have staying power. As it evolves into a critical component of threat and exposure management strategies, it's worth examining why attack surface management has grown to become a key category, and why it will continue to be a necessity for organizations worldwide. What is Attack Surface Management?  Attack surfaces are rapidly expanding. The attack surface includes any IT asset connected to the internet – applications, IoT devices, Kubernetes clusters, cloud platforms – that threat actors could infiltrate and exploit to perpetuate an attack. A company's attack surface fa

According to Forrester, External Attack Surface Management (EASM) emerged as a market category in 2021 and gained popularity in 2022. In a different report, Gartner concluded that vulnerability management vendors are expanding their offerings to include  Attack Surface Management (ASM)  for a suite of comprehensive offensive security solutions. Recognition from global analysts has officially put ASM on the map, evolving the way security leaders approach their cybersecurity.  Why Now is the Right Time for Attack Surface Management  Businesses today rely more on digital assets than ever before. Shifts over time include more use of the cloud, an increase in remote workforces, and greater expansion of digital assets in part because of mergers and acquisitions. This resulted in an expansion of both known and unknown attack surfaces that businesses manage, presenting a greater number of pathways for malicious actors to gain entry to an environment.  Consider this analogy for example: I