Meta Given Deadline to Address E.U. Concerns Over 'Pay or Consent' Model
Jul 23, 2024
Data Privacy / Regulatory Compliance
Meta has been given time till September 1, 2024, to respond to concerns raised by the European Commission over its "pay or consent" advertising model or risk-facing enforcement measures, including sanctions. The European Commission said the Consumer Protection Cooperation ( CPC ) Network has notified the social media giant that the model adopted for Facebook and Instagram might potentially violate consumer protection laws. It described the new practice as misleading and confusing, with authorities expressing worries that consumers might have been pressured into choosing quickly between either paying for a monthly subscription or consenting to their personal data being used for targeted advertising. This, the agency said, could have been motivated by fears that they "would instantly lose access to their accounts and their network of contacts." Meta, which introduced a subscription plan for European Union (E.U.) users in late 2023, has run into hot water over o...
