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Despite browsing incognito, blocking advertisements, or hiding your tracks, some websites monitor and track your every move online using a new web-tracking technique called Audio Fingerprinting . This new fingerprinting technique can be utilized by technology and marketing companies to deliver targeted advertisements as well as by law enforcement to unmask VPN or Anonymous users, without even decrypting the traffic. Researchers at Princeton University have conducted a massive privacy survey and discovered that Google, through its multiple domains, is tracking users on nearly 80 percent of all Top 1 Million Domains using the variety of tracking and identification techniques. Out of them, the newest tracking technology unearthed by the researchers is the one based on fingerprinting a machine's audio stack through the AudioContext API . "All of the top five third-parties, as well as 12 of the top 20, are Google-owned domains," the researchers note. "In fact, Goog

The major tech companies including Google, Facebook, and Yahoo! have joined their hands to launch a new program meant to block fake web traffic by blacklisting flagged IP addresses. Today, majority of data center traffic is non-human or illegitimate, so to fight against this issue the Trustworthy Accountability Group (TAG) has announced a program that will tap into Google's internal data-center blacklist to filter bots. The new pilot program will reject traffic from web robots or bots by making use of a blacklist, cutting a significant portion of web traffic from within data centers, said Google Ad Manager Vegard Johnsen. Google or any other big tech firm maintains a Blacklist that lists suspicious IP addresses of computer systems in data centers that may be trying to trick the human into clicking on advertisements. Google's DoubleClick blacklist alone blocked some 8.9% of data-center traffic back in May. Facebook and Yahoo to Contribute Apart from Goo

The introduction of Open AI's ChatGPT was a defining moment for the software industry, touching off a GenAI race with its November 2022 release. SaaS vendors are now rushing to upgrade tools with enhanced productivity capabilities that are driven by generative AI. Among a wide range of uses, GenAI tools make it easier for developers to build software, assist sales teams in mundane email writing, help marketers produce unique content at low cost, and enable teams and creatives to brainstorm new ideas.  Recent significant GenAI product launches include Microsoft 365 Copilot, GitHub Copilot, and Salesforce Einstein GPT. Notably, these GenAI tools from leading SaaS providers are paid enhancements, a clear sign that no SaaS provider will want to miss out on cashing in on the GenAI transformation. Google will soon launch its SGE "Search Generative Experience" platform for premium AI-generated summaries rather than a list of websites.  At this pace, it's just a matter of a short time befo