online ad fraud | Breaking Cybersecurity News | The Hacker News

Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con

Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent

It comes as no surprise that today's cyber threats are orders of magnitude more complex than those of the past. And the ever-evolving tactics that attackers use demand the adoption of better, more holistic and consolidated ways to meet this non-stop challenge. Security teams constantly look for ways to reduce risk while improving security posture, but many approaches offer piecemeal solutions – zeroing in on one particular element of the evolving threat landscape challenge – missing the forest for the trees.  In the last few years, Exposure Management has become known as a comprehensive way of reigning in the chaos, giving organizations a true fighting chance to reduce risk and improve posture. In this article I'll cover what Exposure Management is, how it stacks up against some alternative approaches and why building an Exposure Management program should be on  your 2024 to-do list. What is Exposure Management?  Exposure Management is the systematic identification, evaluation,