online ad fraud | Breaking Cybersecurity News | The Hacker News

Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con...

Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent...

As SaaS providers race to integrate AI into their product offerings to stay competitive and relevant, a new challenge has emerged in the world of AI: shadow AI.  Shadow AI refers to the unauthorized use of AI tools and copilots at organizations. For example, a developer using ChatGPT to assist with writing code, a salesperson downloading an AI-powered meeting transcription tool, or a customer support person using Agentic AI to automate tasks – without going through the proper channels. When these tools are used without IT or the Security team's knowledge, they often lack sufficient security controls, putting company data at risk. Shadow AI Detection Challenges Because shadow AI tools often embed themselves in approved business applications via AI assistants, copilots, and agents they are even more tricky to discover than traditional shadow IT. While traditional shadow apps can be identified through network monitoring methodologies that scan for unauthorized connections based on...