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Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

Aug 23, 2019
Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con
FBI Shuts Down Multimillion Dollar – 3ve – Ad Fraud Operation

FBI Shuts Down Multimillion Dollar – 3ve – Ad Fraud Operation

Nov 28, 2018
Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent
Why Regulated Industries are Turning to Military-Grade Cyber Defenses

Why Regulated Industries are Turning to Military-Grade Cyber Defenses

Jun 14, 2024Cybersecurity / Regulatory Compliance
As cyber threats loom large and data breaches continue to pose increasingly significant risks. Organizations and industries that handle sensitive information and valuable assets make prime targets for cybercriminals seeking financial gain or strategic advantage.  Which is why many highly regulated sectors, from finance to utilities, are turning to military-grade cyber defenses to safeguard their operations. Regulatory Pressures Impacting Cyber Decisions Industries such as finance, healthcare, and government are subject to strict regulatory standards, governing data privacy, security, and compliance. Non-compliance with these regulations can result in severe penalties, legal repercussions, and damage to reputation. To meet regulatory requirements and mitigate the ever-increasing risk, organizations are shifting to adopt more robust cybersecurity measures. Understanding the Increase of Threats Attacks on regulated industries have increased dramatically over the past 5 years, with o
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