digital marketing | Breaking Cybersecurity News | The Hacker News

Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge. Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to more information than ever before for ad targeting. For example, retail stores you visit, a commercial on TV or an advertisement on a web page can emit a unique "ultrasonic audio beacon" that can be picked up by your device's mobile application containing a receiver. This information helps advertisers to create your personalized profile and collect your interests by figuring out that both devices probably belongs to you, allowing them to target you with interest-based advertisements. More & More Apps Have Started Using Ultrasonic Tracking Technology In fact, while presen...

A database of 1.4 billion email addresses combined with real names, IP addresses, and often physical address has been exposed in what appears to be one the largest data breach of this year. What's worrisome? There are high chances that you, or at least someone you know, is affected by this latest data breach. Security researcher Chris Vickery of MacKeeper and Steve Ragan of CSOOnline discovered an unsecured and publicly exposed repository of network-available backup files linked to a notorious spamming organization called River City Media (RCM), led by notorious spammers Matt Ferrisi and Alvin Slocombe. Spammer's Entire Operation Exposed The database contains sensitive information about the company's operations, including nearly 1.4 Billion user records, which was left completely exposed to anyone – even without any username or password. According to MacKeeper security researcher Vickery, RCM, which claims to be a legitimate marketing firm, is responsible for s...

Vulnerability Management (VM) has long been a cornerstone of organizational cybersecurity. Nearly as old as the discipline of cybersecurity itself, it aims to help organizations identify and address potential security issues before they become serious problems. Yet, in recent years, the limitations of this approach have become increasingly evident.  At its core, Vulnerability Management processes remain essential for identifying and addressing weaknesses. But as time marches on and attack avenues evolve, this approach is beginning to show its age. In a recent report, How to Grow Vulnerability Management into Exposure Management (Gartner, How to Grow Vulnerability Management Into Exposure Management, 8 November 2024, Mitchell Schneider Et Al.), we believe Gartner® addresses this point precisely and demonstrates how organizations can – and must – shift from a vulnerability-centric strategy to a broader Exposure Management (EM) framework. We feel it's more than a worthwhile read an...