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Category — digital marketing
Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

Hundreds of Apps Using Ultrasonic Signals to Silently Track Smartphone Users

May 03, 2017
Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge. Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to more information than ever before for ad targeting. For example, retail stores you visit, a commercial on TV or an advertisement on a web page can emit a unique "ultrasonic audio beacon" that can be picked up by your device's mobile application containing a receiver. This information helps advertisers to create your personalized profile and collect your interests by figuring out that both devices probably belongs to you, allowing them to target you with interest-based advertisements. More & More Apps Have Started Using Ultrasonic Tracking Technology In fact, while presen...
Database of 1.4 Billion Records leaked from World’s Biggest Spam Networks

Database of 1.4 Billion Records leaked from World's Biggest Spam Networks

Mar 06, 2017
A database of 1.4 billion email addresses combined with real names, IP addresses, and often physical address has been exposed in what appears to be one the largest data breach of this year. What's worrisome? There are high chances that you, or at least someone you know, is affected by this latest data breach. Security researcher Chris Vickery of MacKeeper and Steve Ragan of CSOOnline discovered an unsecured and publicly exposed repository of network-available backup files linked to a notorious spamming organization called River City Media (RCM), led by notorious spammers Matt Ferrisi and Alvin Slocombe. Spammer's Entire Operation Exposed The database contains sensitive information about the company's operations, including nearly 1.4 Billion user records, which was left completely exposed to anyone – even without any username or password. According to MacKeeper security researcher Vickery, RCM, which claims to be a legitimate marketing firm, is responsible for s...
Majority of Browser Extensions Can Access Sensitive Enterprise Data, New Report Finds

Majority of Browser Extensions Can Access Sensitive Enterprise Data, New Report Finds

Apr 15, 2025Data Privacy / Enterprise Security
Everybody knows browser extensions are embedded into nearly every user's daily workflow, from spell checkers to GenAI tools. What most IT and security people don't know is that browser extensions' excessive permissions are a growing risk to organizations. LayerX today announced the release of the Enterprise Browser Extension Security Report 2025 , This report is the first and only report to merge public extension marketplace statistics with real-world enterprise usage telemetry. By doing so, it sheds light on one of the most underestimated threat surfaces in modern cybersecurity: browser extensions. The report reveals several findings that IT and security leaders will find interesting, as they build their plans for H2 2025. This includes information and analysis on how many extensions have risky permissions, which kinds of permissions are given, if extension developers are to be trusted, and more. Below, we bring key statistics from the report. Highlights from the Enterprise Browse...
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