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Your smartphone may have some apps that are continuously listening inaudible, high-frequency ultrasonic sounds from your surroundings and they know where you go, what you like and dislike — all without your knowledge. Ultrasonic Cross-Device Tracking is a new technology that some marketers and advertising companies are currently using to track users across multiple devices and have access to more information than ever before for ad targeting. For example, retail stores you visit, a commercial on TV or an advertisement on a web page can emit a unique "ultrasonic audio beacon" that can be picked up by your device's mobile application containing a receiver. This information helps advertisers to create your personalized profile and collect your interests by figuring out that both devices probably belongs to you, allowing them to target you with interest-based advertisements. More & More Apps Have Started Using Ultrasonic Tracking Technology In fact, while presen

A database of 1.4 billion email addresses combined with real names, IP addresses, and often physical address has been exposed in what appears to be one the largest data breach of this year. What's worrisome? There are high chances that you, or at least someone you know, is affected by this latest data breach. Security researcher Chris Vickery of MacKeeper and Steve Ragan of CSOOnline discovered an unsecured and publicly exposed repository of network-available backup files linked to a notorious spamming organization called River City Media (RCM), led by notorious spammers Matt Ferrisi and Alvin Slocombe. Spammer's Entire Operation Exposed The database contains sensitive information about the company's operations, including nearly 1.4 Billion user records, which was left completely exposed to anyone – even without any username or password. According to MacKeeper security researcher Vickery, RCM, which claims to be a legitimate marketing firm, is responsible for s

The introduction of Open AI's ChatGPT was a defining moment for the software industry, touching off a GenAI race with its November 2022 release. SaaS vendors are now rushing to upgrade tools with enhanced productivity capabilities that are driven by generative AI. Among a wide range of uses, GenAI tools make it easier for developers to build software, assist sales teams in mundane email writing, help marketers produce unique content at low cost, and enable teams and creatives to brainstorm new ideas.  Recent significant GenAI product launches include Microsoft 365 Copilot, GitHub Copilot, and Salesforce Einstein GPT. Notably, these GenAI tools from leading SaaS providers are paid enhancements, a clear sign that no SaaS provider will want to miss out on cashing in on the GenAI transformation. Google will soon launch its SGE "Search Generative Experience" platform for premium AI-generated summaries rather than a list of websites.  At this pace, it's just a matter of a short time befo