Facebook agrees to Stop using UK Users' WhatsApp Data for Targeted Ads
Nov 08, 2016
In August, Facebook introduced a hugely controversial data sharing plan to start harvesting data from its WhatsApp messaging app from September 25 for delivering more relevant ads on the social network. Many users were not happy with the move, because there was no real way of opting out from the data sharing – WhatsApp users could only do so within a short period – and even if users did opt out then, some data would still be shared. Eventually, some countries like Britain stood up and opposed the decision. The Information Commissioner's Office (ICO) of the United Kingdom has asked Facebook and WhatsApp to better explain the changes to its customers in the U.K. And if they don't, the ICO could hand out a heavy fine. What's the good news? In response, the social media giant has agreed to "pause" sharing of data, including their phone numbers, between WhatsApp and Facebook in Britain to target advertisements on its core social network. "We have
eBook: 3 Steps to Implement Zero Trust Access
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