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Top 5 Marketing Tech SaaS Security Challenges

Top 5 Marketing Tech SaaS Security Challenges
Nov 13, 2023 SaaS Security / Cyber Threat
Effective marketing operations today are driven by the use of Software-as-a-Service (SaaS) applications. Marketing apps such as Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to collaborate seamlessly on campaigns and marketing initiatives.  These apps serve as the digital command centers for marketing professionals. They house essential go-to-market strategies, and are often connected to live payment systems authorized to spend substantial budgets. Ensuring their security is a complex task, given the multitude of applications, application owners, configurations within each app, users, interconnected apps and more. In this article, we explore the top Marketing SaaS application use cases, from external users and publicly shared links to connected apps and credit cards — and how to ensure the security and integrity of the data stored within them. 1 . External Users Marketing departments frequently grant

Why Telecoms Struggle with SaaS Security

Why Telecoms Struggle with SaaS Security
May 02, 2023 SaaS Security
The telecom industry has always been a tantalizing target for cybercriminals. The combination of interconnected networks, customer data, and sensitive information allows cybercriminals to inflict maximum damage through minimal effort. It's the breaches in telecom companies that tend to have a seismic impact and far-reaching implications — in addition to reputational damage, which can be difficult to measure, telecoms are often at the receiving end of government fines for their cybersecurity and privacy failures. There are few industries in the world that collect as much sensitive data as telecom companies. In recent years, telecom companies have accelerated their digital transformation, shedding legacy systems and reducing costs. These changes, coupled with the need for stronger collaboration with third-party vendors, have led them to SaaS applications to handle their CRM. Today, telecoms are using SaaS apps for billing, HR, call management, field operations management, tracking ca

AI Copilot: Launching Innovation Rockets, But Beware of the Darkness Ahead

AI Copilot: Launching Innovation Rockets, But Beware of the Darkness Ahead
Apr 15, 2024Secure Coding / Artificial Intelligence
Imagine a world where the software that powers your favorite apps, secures your online transactions, and keeps your digital life could be outsmarted and taken over by a cleverly disguised piece of code. This isn't a plot from the latest cyber-thriller; it's actually been a reality for years now. How this will change – in a positive or negative direction – as artificial intelligence (AI) takes on a larger role in software development is one of the big uncertainties related to this brave new world. In an era where AI promises to revolutionize how we live and work, the conversation about its security implications cannot be sidelined. As we increasingly rely on AI for tasks ranging from mundane to mission-critical, the question is no longer just, "Can AI  boost cybersecurity ?" (sure!), but also "Can AI  be hacked? " (yes!), "Can one use AI  to hack? " (of course!), and "Will AI  produce secure software ?" (well…). This thought leadership article is about the latter. Cydrill  (a

Uncovering (and Understanding) the Hidden Risks of SaaS Apps

Uncovering (and Understanding) the Hidden Risks of SaaS Apps
Apr 19, 2023 SaaS Security
Recent data breaches across CircleCI, LastPass, and Okta underscore a common theme: The enterprise SaaS stacks connected to these industry-leading apps can be at serious risk for compromise. CircleCI, for example, plays an integral, SaaS-to-SaaS role for SaaS app development. Similarly, tens of thousands of organizations rely on Okta and LastPass security roles for SaaS identity and access management. Enterprise and niche SaaS apps alike have effectively introduced multitudes of unmonitored endpoints into organizations of all sizes.  While  spending for SaaS security  is trending up, it lags behind categories such as cloud infrastructure protection and network security. According to Statista, the average organization employs 100+ SaaS apps, many of which are unsanctioned by IT, creating a glaring gap in SaaS security.  Why Users Flock to SaaS Apps — And Often Bypass IT in the Process As productivity tools for tasks such as marketing automation, document signature, and sales foreca

Today's Top 4 Identity Threat Exposures: Where To Find Them and How To Stop Them

cyber security
websiteSilverfort Identity Protection / Attack Surface
Explore the first ever threat report 100% focused on the prevalence of identity security gaps you may not be aware of.
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