Off-Facebook Activity | Breaking Cybersecurity News | The Hacker News

Facebook is one of the world's biggest advertising platforms, and that's because it knows a lot about you, me, and everyone. Facebook uses many tools to track people across the Internet, whether they have an account with the social networking site or not, and most of them rely on the online activity data other apps and websites share with Facebook. Everything we do online generates an extensive amount of behavioral data, from buying clothes to looking for hotels, which apps and websites often share with advertising companies, allowing them to build more accurate profiles of your interests and needs. However, after facing worldwide criticism over privacy and data breach controversies, Facebook last summer announced a privacy tool, called Off-Facebook Activity , which gives users more control of their data collected by Facebook. Starting today on Data Privacy Day 2020 , the Off-Facebook Activity feature is now available to every user around the world, which was initiall...

Well, here we have great news for Facebook users, which is otherwise terrible for marketers and publishers whose businesses rely on Facebook advertisement for re-targeted conversations. Following the Cambridge Analytica scandal , Facebook has taken several privacy measures in the past one year with an aim to give its users more control over their data and transparency about how the social media giant and other apps on its platform use that data. Now in its new effort, Facebook has launched a new privacy feature that allows its users to control data that the social media platform receives from other apps and websites about their online activity. Dubbed " Off-Facebook Activity ," the feature was initially announced by Facebook CEO Mark Zuckerberg last year as "Clear History," allowing users to clear the data that third-party websites and apps share with Facebook. "Off-Facebook Activity lets you see a summary of the apps and websites that send us infor...