TikTok Pixel Privacy Nightmare: A New Case Study
Nov 14, 2024
Data Privacy / Compliance
Advertising on TikTok is the obvious choice for any company trying to reach a young market, and especially so if it happens to be a travel company, with 44% of American Gen Zs saying they use the platform to plan their vacations. But one online travel marketplace targeting young holidaymakers with ads on the popular video-sharing platform broke GDPR rules when a third-party partner misconfigured a TikTok pixel on one of its regional sites. An intriguing new case study reveals how the cyber security company that discovered the problem stopped a data breach from becoming a costly flood. For the full case study, click here . Dangers Close to Home Cyberattacks often make the headlines because hacking is a natural attention-grabber. The groups behind the attacks seem like modern-day highwaymen, shadowy figures who can rob countless victims from behind a mask of anonymity. Faceless criminals like these will always grab readers' attention, and while this is understandable, we'...