CTM360 Research Reveals 30,000+ Fake Online Shops Impersonating Fashion Brands
Feb 02, 2026
Brand impersonation in e-commerce has evolved beyond isolated scam websites into a repeatable, industrialized fraud model operating at global scale . CTM360's latest threat intelligence research analyzes a coordinated campaign—referred to as FraudWear —that demonstrates how attackers are systematically exploiting consumer trust in well-known fashion brands through tens of thousands of fraudulent online stores. Unlike traditional phishing operations, these campaigns do not rely on simple deception or low-effort spoofing. Instead, they replicate the full structure and behavior of legitimate e-commerce platforms , including storefront design, product catalogs, checkout workflows, localized marketing, and payment processing. Each site functions as a disposable asset within a broader, resilient fraud ecosystem. Read the full report here: https://www.ctm360.com/reports/fraudwear-brand-impersonating-online-stores Scale and Targeting Patterns CTM360 identified more than 30,000 malicio...