Empower Users and Protect Against GenAI Data Loss
Jul 22, 2025
When generative AI tools became widely available in late 2022, it wasn't just technologists who paid attention. Employees across all industries immediately recognized the potential of generative AI to boost productivity, streamline communication and accelerate work. Like so many waves of consumer-first IT innovation before it—file sharing, cloud storage and collaboration platforms—AI landed in the enterprise not through official channels, but through the hands of employees eager to work smarter. Faced with the risk of sensitive data being fed into public AI interfaces, many organizations responded with urgency and force: They blocked access. While understandable as an initial defensive measure, blocking public AI apps is not a long-term strategy—it's a stopgap. And in most cases, it's not even effective. Shadow AI: The Unseen Risk The Zscaler ThreatLabz team has been tracking AI and machine learning (ML) traffic across enterprises, and the numbers tell a compelling story. In 2024 ...
