Endpoint Detection & Response Is Now Table Stakes — Here's What Comes Next
Jun 02, 2026
New Bitdefender research reveals that 97.7% of respondents now use endpoint detection and response (EDR). That number might seem high compared to commonly accepted market penetration estimates, particularly for mid-market organizations. But it is further confirmation that the vast majority of businesses have already upgraded their endpoint protection. This is hardly surprising. The conversation in enterprise security is no longer just about blocking malware or stopping known threats. It is about "proving" that an organization can detect, investigate, and respond to modern attacks before they escalate into operational disruption, financial loss, or reputational damage. This shift was driven by a new reality: endpoint protection alone is no longer enough. The laggards, typically mid-market organizations with lean IT and security teams, are now realizing this. Threat actors are AI-enabled, more evasive, and increasingly successful at bypassing traditional defenses. At the...
