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Nothing comes for Free, as "Free" is just a relative term used by companies to develop a strong user base and then use it for their own benefits. The same has been done by the secure messaging app WhatsApp, which has now made it crystal clear that the popular messaging service will begin sharing its users' data with its parent company, Facebook. However, WhatsApp is offering a partial opt-out for Facebook targeted ads and product related purposes, which I will let you know later in this article, but completely opting out of the data-sharing does not seem to be possible. Let's know what the company has decided to do with your data. Of course, Facebook is willing to use your data to sell more targeted advertisements. WhatsApp introduced some significant changes to its privacy policy and T&Cs today which, if accepted once, gives it permission to connect users' Facebook accounts to WhatsApp accounts for the first time, giving Facebook more data about us

Is my smartphone battery leaking details about me? Unfortunately, YES! Forget about supercookies, apps, and malware; your smartphone battery status is enough to monitor your online activity, according to a new report. In 2015, researchers from Stanford University demonstrated a way to track users' locations – with up to 90 percent accuracy – by measuring the battery usage of the phone over a certain time. The latest threat is much worse. Two security researchers, Steve Engelhard and Arvind Narayanan, from Princeton University, have published a paper describing how phone's battery status has already been used to track users across different websites. The issue is due to the Battery Status API (application programming interface). How Does Battery Status API Help Advertisers Track You? The battery status API was first introduced in HTML5 and had already shipped in browsers including Firefox, Chrome, and Opera by August last year. The API is intended to allo

It comes as no surprise that today's cyber threats are orders of magnitude more complex than those of the past. And the ever-evolving tactics that attackers use demand the adoption of better, more holistic and consolidated ways to meet this non-stop challenge. Security teams constantly look for ways to reduce risk while improving security posture, but many approaches offer piecemeal solutions – zeroing in on one particular element of the evolving threat landscape challenge – missing the forest for the trees.  In the last few years, Exposure Management has become known as a comprehensive way of reigning in the chaos, giving organizations a true fighting chance to reduce risk and improve posture. In this article I'll cover what Exposure Management is, how it stacks up against some alternative approaches and why building an Exposure Management program should be on  your 2024 to-do list. What is Exposure Management?  Exposure Management is the systematic identification, evaluation,

There's nowhere to hide across the web, especially from the marketing and advertising companies. If you are paranoid about your privacy, you may get upset to know that Facebook will now track and deliver targeted Ads on other apps and websites for everyone, even if you do not have Facebook accounts. Until now, Facebook was showing targeted ads only to its users, but now the social networking giant says it needs extra data to make its ads better. Facebook announced on Thursday that the company is expanding its Audience Network , allowing publishers and developers to reach more people through Facebook advertising. To deliver interest-based Ads to its users as well as non-users alike, Facebook will now use cookies via third-party websites offering Facebook plug-ins (e.g. 'Like' button). "We've designed these updates so that we continue to comply with EU law. In particular, we reflected feedback from people who use Facebook, including a variety of privacy experts