New Case Study: Unmanaged GTM Tags Become a Security Nightmare
Jun 19, 2024
GDPR Compliance / Data Privacy
Are your tags really safe with Google Tag Manager? If you've been thinking that using GTM means that your tracking tags and pixels are safely managed , then it might be time to think again. In this article we look at how a big-ticket seller that does business on every continent came unstuck when it forgot that you can’t afford to allow tags to go unmanaged or become misconfigured. Read the full case study here . Google Tag Manager saves website owners time and money. Its visual interface lets them attach tracking tags to their sites and then modify them as needed without the need to call a developer every time. Such tags gather the marketing and analytics data that power growth, and GTM makes them easier to manage, but with strict rules around data privacy to consider, you can’t trust it completely; it needs active oversight. The ticket seller A case in point that we recently became aware of involves a global company that sells tickets to live events. With global operations i...
