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The Hacker News - Most Trusted Cyber Security and Computer Security Analysis: Privacy Sandbox

Google Delays Blocking 3rd-Party Cookies in Chrome Browser Until 2024

Google Delays Blocking 3rd-Party Cookies in Chrome Browser Until 2024
July 28, 2022Ravie Lakshmanan
Google on Wednesday said it's once again delaying its plans to turn off third-party cookies in the Chrome web browser from late 2023 to the second half of 2024. "The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome," Anthony Chavez, vice president of Privacy Sandbox,  said . In keeping this in mind, the internet and ad tech giant said it's taking a "deliberate approach" and  extending the testing window  for its ongoing Privacy Sandbox initiatives prior to phasing out third-party cookies. Cookies are pieces of data planted on a user's computer or other device by the web browser as a website is accessed, with third-party cookies fueling much of the digital advertising ecosystem and its ability to track users across different sites to show targeted ads. Privacy Sandbox is Google's umbrella term for a set of technologies

Google Releases First Developer Preview of Privacy Sandbox on Android 13

Google Releases First Developer Preview of Privacy Sandbox on Android 13
May 02, 2022Ravie Lakshmanan
Google has officially  released  the first developer preview for the Privacy Sandbox on Android 13, offering an "early look" at the SDK Runtime and Topics API to boost users' privacy online. "The Privacy Sandbox on Android Developer Preview program will run over the course of 2022, with a beta release planned by the end of the year," the search giant  said  in an overview. A "multi-year effort,"  Privacy Sandbox  on Android aims to create technologies that's both privacy-preserving as well as keep online content and services free without having to resort to opaque methods of digital advertising. The idea is to limit sharing of user data with third-parties and operate without cross-app identifiers, including advertising ID, a unique, user-resettable string of letters and digits that can be used to track users as they move between apps. Google originally  announced  its plans to bring Privacy Sandbox to Android earlier this February, following

Google Bringing Privacy Sandbox to Android to Limit Sharing of User Data

Google Bringing Privacy Sandbox to Android to Limit Sharing of User Data
February 17, 2022Ravie Lakshmanan
Google on Wednesday announced plans to bring its Privacy Sandbox initiatives to Android in a bid to expand its privacy-focused, but also less disruptive, advertising technology beyond the desktop web. To that end, the internet giant said it will work towards building solutions that prevent cross-app tracking à la Apple's App Tracking Transparency ( ATT ) framework, effectively limiting sharing of user data with third-parties as well as eliminating identifiers such as advertising IDs on mobile devices. "The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk," Anthony Chavez, vice president of product management for Android security and privacy,  said . Privacy Sandbox , launched in 2019, is Google's umbrella term for a set of technologies that will phase out third-party cookies and curb covert tracking, like  fingerprinting , by redu

Google Extends Support for Tracking Party Cookies Until 2023

Google Extends Support for Tracking Party Cookies Until 2023
June 25, 2021Ravie Lakshmanan
Google's sweeping proposal to deprecate third-party cookies in Chrome browser is going back to the drawing board after the company announced plans to delay the rollout from early 2022 to late 2023, pushing back the project by nearly two years. "While there's  considerable progress  with this initiative, it's become clear that more time is needed across the ecosystem to get this right," Chrome's Privacy Engineering Director, Vinay Goel,  said  Thursday. In buying extra time, the search giant said it hopes to arrive at a consensus on the right solutions, while simultaneously engaging with regulators, and enabling publishers and the advertising industry to migrate their services to privacy-preserving technologies that prevent "alternative forms of individual tracking, and discourage the rise of covert approaches like  fingerprinting ." The revised timelines comes close on the heels of a fresh regulatory setback in the European Union, after the Euro

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads

Google Proposes 'Privacy Sandbox' to Develop Privacy-Focused Ads
August 23, 2019Swati Khandelwal
Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con
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