Meta Starts Showing Ads on WhatsApp After 6-Year Delay From 2018 Announcement
Jun 17, 2025
Privacy / Data Protection
Meta Platforms on Monday announced that it's bringing advertising to WhatsApp, but emphasized that the ads are "built with privacy in mind." The ads are expected to be displayed on the Updates tab through its Stories-like Status feature, which allows ephemeral sharing of photos, videos, voice notes, and text for 24 hours. These efforts are "rolling out gradually," per the company. The media giant, which acquired WhatsApp for a record $19.3 billion in February 2014, first announced its plans for ads in Status way back in November 2018. Meta also claimed that the ads implementation was developed in the "most privacy-oriented way possible" and that it only uses limited information to serve ads. "Your personal messages, calls, and statuses remain end-to-end encrypted, meaning no one can see or hear them," the company said.