Social Media Accounts: The Weak Link in Organizational SaaS Security
Oct 09, 2024
SaaS Security / Identity Security
Social media accounts help shape a brand's identity and reputation. These public forums engage directly with customers as they are a hub to connect, share content and answer questions. However, despite the high profile role these accounts have, many organizations overlook social media account security. Many lack the safeguards to prevent unauthorized access — a situation no organization wants as it can quickly spiral to include reputational damage and financial losses. With the impact this high, the need for deep understanding of social media risks as well as how to protect an organization's social media account are more crucial than ever. This article dives into the details of social media accounts, how social media can be misused and how to protect oneself. Understanding the Layers of Social Media Access Platforms like Facebook, Instagram, and LinkedIn typically have two layers of access. The Public Facing Page : where brands post content and engage with users. ...
