Meta Halts AI Use in Brazil Following Data Protection Authority's Ban
Jul 18, 2024
Artificial Intelligence / Data Protection
Meta has suspended the use of generative artificial intelligence (GenAI) in Brazil after the country's data protection authority issued a preliminary ban objecting to its new privacy policy. The development was first reported by news agency Reuters. The company said it has decided to suspend the tools while it is in talks with Brazil's National Data Protection Authority (ANPD) to address the agency's concerns over its use of GenAI technology. Earlier this month, ANPD halted with immediate effect the social media giant's new privacy policy that granted the company access to users' personal data to train its GenAI systems. The decision stems from "the imminent risk of serious and irreparable damage or difficult-to-repair damage to the fundamental rights of the affected data subjects," the agency said. It further set a daily fine of 50,000 reais (about $9,100 as of July 18) in case of non-compliance. Last week, it gave Meta "five more days to p