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Most MSPs and MSSPs know how to deliver effective security. The challenge is helping prospects understand why it matters in business terms. Too often, sales conversations stall because prospects are overwhelmed, skeptical, or tired of fear-based messaging. That's why we created "Getting to Yes": An Anti-Sales Guide for MSPs . This guide helps service providers transform resistance into trust and turn sales conversations into long-term partnerships. In the guide, you'll learn how to shift from persuasion to partnership, uncover what really drives objections, and lead with credibility as a trusted cyber advisor. Why Traditional Cybersecurity Sales Strategies Don't Work Today's buyers aren't saying "no" to your services because they don't care about security. They're saying "no" because they don't understand what they're hearing. Most SMBs already know cybersecurity is important. In fact, 57% call it a top priority. However, they're lost in complexity, jargon, and vendor noise. Wh...

Run by the team at workflow orchestration and AI platform Tines, the Tines library features over 1,000 pre-built workflows shared by security practitioners from across the community - all free to import and deploy through the platform's Community Edition. The workflow we are highlighting streamlines security alert handling by automatically identifying and executing the appropriate Standard Operating Procedures (SOPs) from Confluence. When an alert triggers, AI agents analyze it, locate relevant SOPs, and perform required remediation steps - all while keeping the on-call team informed via Slack. It was created by Michael Tolan, Security Researcher L2 at Tines, and Peter Wrenn, Senior Solutions Engineer at Tines. In this guide, we'll share an overview of the workflow, plus step-by-step instructions for getting it up and running. The problem - manual alert triage and SOP execution For security teams, responding to alerts efficiently requires quickly identifying the threat ty...