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New Privacy Rules require ISPs to must Ask you before Sharing your Sensitive Data

New Privacy Rules require ISPs to must Ask you before Sharing your Sensitive Data

Oct 28, 2016
Good News for privacy concerned people! Now, your online data will not be marketed for business; at least by your Internet Service Providers (ISPs). Yes, it's time for your ISPs to ask your permission in order to share your sensitive data for marketing or advertisement purposes, the FCC rules. On Thursday, the United States Federal Communications Commission (FCC) has imposed new privacy rules on Internet Service Providers (ISPs) that restrict them from sharing your online history with third parties without your consent. In a 3-2 vote, the FCC approved the new rules by which many privacy advocates seem pleased, while some of them wanted the Commission to even apply the same rules to web-based services like Google and Facebook as well. Initially proposed earlier this year, the new rule says : "ISPs are required to obtain affirmative 'opt-in' consent from consumers to use and share sensitive information." What does 'sensitive' information mean h...
Beware! Advertisers Are Tracking You via Phone's Battery Status

Beware! Advertisers Are Tracking You via Phone's Battery Status

Aug 02, 2016
Is my smartphone battery leaking details about me? Unfortunately, YES! Forget about supercookies, apps, and malware; your smartphone battery status is enough to monitor your online activity, according to a new report. In 2015, researchers from Stanford University demonstrated a way to track users' locations – with up to 90 percent accuracy – by measuring the battery usage of the phone over a certain time. The latest threat is much worse. Two security researchers, Steve Engelhard and Arvind Narayanan, from Princeton University, have published a paper describing how phone's battery status has already been used to track users across different websites. The issue is due to the Battery Status API (application programming interface). How Does Battery Status API Help Advertisers Track You? The battery status API was first introduced in HTML5 and had already shipped in browsers including Firefox, Chrome, and Opera by August last year. The API is intended to allo...
Verizon Set to Buy Yahoo for $5 Billion — Here's Why a Telecom is so Interested!

Verizon Set to Buy Yahoo for $5 Billion — Here's Why a Telecom is so Interested!

Jul 22, 2016
Finally, Someone has come forward to buy Yahoo! Guess Who? The telecommunication giant Verizon . Yes, Verizon Communications Inc. is reportedly closing in on a deal to acquire Yahoo’s core business for about $5 Billion, according to a report from Bloomberg. Since the agreement between the companies has not been finalized, it is unclear at this moment that which Yahoo's assets the deal would include. "In order to preserve the integrity of the process, we're not going to comment on the issue until we've finalized an agreement," a Yahoo spokeswoman said in a statement provided to CNNMoney. You might be wondering Why Verizon is buying Yahoo! Well, I’ll come to it in the second half of my article, because before discussing this point, let’s first focus on why Yahoo! wants to get acquired. Why Yahoo Was Up For Sale? Founded in 1995, Yahoo! was once the brightest star of the Web. But when its rivals including Google, Facebook and even few-years-old com...
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SANS 2026 Security Awareness & Culture Report Shows What's Next

websiteSANS InstituteSecurity Awareness / Cybersecurity
11 years of practitioner data on what it takes to keep pace with a field that keeps shifting.
cyber security

New Webinar: How AI Broke the Pyramid of Pain for Threat Detection

websitePush SecurityThreat Hunting / Phishing
Attacker tools and infrastructure are now changing at machine speed. Learn what’s changed and how to adapt.
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