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Google has announced plans to officially flip the switch on its twice-delayed  Privacy Sandbox  initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser. To that end, the search and advertising giant said it intends to phase out third-party cookies for 1% of Chrome users globally in the first quarter of 2024. "This will support developers in conducting real world experiments that assess the readiness and effectiveness of their products without third-party cookies," Anthony Chavez, vice president of Privacy Sandbox at Google,  said . Prior to rolling this out, Google said it would introduce the ability for third-party developers to simulate the process for a configurable subset of their users (up to 10%) in Q4 2023. Google further emphasized that the plans have been designed and developed with regulatory oversight and input from the U.K.'s Competition and Markets Authority ( CMA ), which is overseeing the implementation to

Google today announced a new initiative—called Privacy Sandbox —in an attempt to develop a set of open standards that fundamentally enhances privacy on the web while continuing to support a free, open and democratic Internet through digital advertisements. A lot of websites on the Internet today, including The Hacker News, rely on online advertisements as their primary source of funding to operate and keep their professionally created content open and freely accessible to everyone. However, with the evolution of online advertising, the targeted advertisement technologies have become too much invasive because of involved intrusive practices and more prudent approaches to accurately curate users' personal information, thereby raising serious privacy concerns among Internet users. In its latest blog post , Google acknowledged that ad tracking is "now being used far beyond its original design intent," but also highlights that unplanned attempts to address privacy con

The  ransomware industry surged in 2023  as it saw an alarming 55.5% increase in victims worldwide, reaching a staggering 5,070.  But 2024 is starting off showing a very different picture.  While the numbers skyrocketed in Q4 2023 with 1309 cases, in Q1 2024, the ransomware industry was down to 1,048 cases. This is a 22% decrease in ransomware attacks compared to Q4 2023. Figure 1: Victims per quarter There could be several reasons for this significant drop.  Reason 1: The Law Enforcement Intervention Firstly, law enforcement has upped the ante in 2024 with actions against both LockBit and ALPHV. The LockBit Arrests In February, an international operation named "Operation Cronos" culminated in the arrest of at least three associates of the infamous LockBit ransomware syndicate in Poland and Ukraine.  Law enforcement from multiple countries collaborated to take down LockBit's infrastructure. This included seizing their dark web domains and gaining access to their backend sys

Google, the FBI, ad-fraud fighting company WhiteOps and a collection of cyber security companies worked together to shut down one of the largest and most sophisticated digital ad-fraud schemes that infected over 1.7 million computers to generate fake clicks used to defraud online advertisers for years and made tens of millions of dollars in revenue. Dubbed 3ve (pronounced "Eve"), the online ad-fraud campaign is believed to have been active since at least 2014, but its fraudulent activity grew last year, turning it into a large-scale business and earning their operators more than $30 million in profit. Meanwhile, the United States Department of Justice (DoJ) also unsealed Tuesday a 13-count indictment against 8 people from Russia, Kazakhstan, and Ukraine who allegedly ran this massive online advertising scheme. The 3ve botnet scheme deployed different tactics, such as creating their own botnets, creating fake versions of both websites and visitors, selling fraudulent

Over a week after Google admitted the company tracks users' location even after they disable location history, it has now been revealed that the tech giant has signed a secret deal with Mastercard that allows it to track what users buy offline. Google has paid Mastercard millions of dollars in exchange to access this information. Neither Google nor Mastercard has publicly announced the business partnership over allowing Google to measure retail spending, though the deal has now been disclosed by Bloomberg. According to four unidentified people with knowledge of the deal cited by the news outlet, Google and Mastercard reached the agreement after a four-year negotiation, wherein all Mastercard transaction data in the U.S. has been encrypted and transmitted to Google. Google packaged the data into a new tool for advertisers, called Store Sales Measurement, and currently being tested the tool with a small group of advertisers, allowing them to track whether online advertise

A group of cyber criminals has infected as much as 1 Million computers around the world over the past two years with a piece of malware that hijacks search results pages using a local proxy. Security researchers from Romania-based security firm Bitdefender revealed the presence of this massive click-fraud botnet, which the researchers named Million-Machine Campaign. For those unaware, Botnets are networks of computers infected with malware designed to take control of the infected system without the owner's knowledge, potentially being used for launching distributed denial-of-service (DDoS) attacks against websites. The malware in question is known as Redirector.Paco that alone has infected over 900,000 machines around the world since its release in 2014. The Redirector.Paco Trojan infects users when they download and install tainted versions of popular software programs, such as WinRAR, YouTube Downloader, KMSPico, Connectify, or Stardock Start8. Once infected, Paco m

Google had also joined the path of Apple, Facebook, and Youtube to kill the "Adobe Flash Player" by announcing that the company is banning Flash banner support from its Adwords Advertising platform. "To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5" Google says. It's been two decades since Adobe Flash has ruled the Web Space Animation Arena, which was the de facto standard for playing the online videos. Flash Player had been famous for Zero-day exploits which are a potential threat to online users. Even Adobe tried to maintain equilibrium by releasing a countless number of patches frequently (that got hiked), for instant reported vulnerabilities, but this had annoyed both customers and companies. The endless troubleshooting of the Flash Player plugins never resolved the vulnerabilities. To put a full stop on this issue... many major t

Encryption is one of the major steps to be taken by every big technology giant in order to protect its users over the Internet, and, among those, Google has set an admirable example by gradually moving all of its online services to use strong HTTPS encryption. So far, Google encrypted email by switching its Gmail service to HTTPS, Google encrypted data communicating between its servers, Google gives priority to encrypted websites in its search results, as well as Google search also uses HTTPS . Now: To help protect privacy and security of its users, the search engine giant is moving its advertising platforms to HTTPS , as well. Google has already moved its YouTube advertisements to HTTPS as of the end of last year, but Google has a widely spread ad network that serves ads to Hundreds of Millions of users across the Globe every day. However, the content of those ads are mainly controlled by the advertisers, and we cannot predict their intention. To better comba

Cyber criminals have exploited the power of two online advertising networks, Google's DoubleClick and popular Zedo advertising agency , to deliver malicious advertisements to millions of internet users that could install malware on a user's computer. A recent report published by the researcher of the security vendor Malwarebytes suggests that the cyber criminals are exploiting a number of websites, including The Times of Israel, The Jerusalem Post and the Last.fm music streaming website, to serve malicious advertisements designed to spread the recently identified Zemot malware . Malvertising is not any new tactic used by cybercriminals, but Jerome Segura, a senior security researcher with Malwarebytes, wrote in a blog post that his company " rarely see attacks on a large scale like this. " "It was active but not too visible for a number of weeks until we started seeing popular sites getting flagged in our honeypots," Segura wrote. "That's